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Strategies & Market Trends : Value Investing -- Ignore unavailable to you. Want to Upgrade?

To: Mike 2.0 who wrote (6903)	4/22/1999 5:31:00 PM
From: Bob Rudd	Read Replies (3) \| Respond to of 78516

Mike ... Repositioning Mall stores...I don't see how you could. The key "Advantage" is to use mall traffic to sell books of interest to the general population of mall shoppers. Maybe you could turn them into mini superstores with coffee, cookies a smattering of books and some screens for internet ordering, thus offering broader selection than superstores and hand-holding net experience. If they make me CEO [With $3m severence of course] I'd suggest it...but would be lookin to cash the severence check in the near future. Those stores were designed and positioned to do something that just doesn't look profitable in current environment. The original Borders people probably didn't want em, but the package was sewed together by K-mart before spin-off...those k-mart folks are well-known for strategic brilliance ;-)