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Non-Tech : Vans Inc. BIG HUMONGOUS Earnings jump. -- Ignore unavailable to you. Want to Upgrade?

To: Blue h2o who wrote (373)	4/25/1999 8:12:00 AM
From: Gary105	Read Replies (2) \| Respond to of 403

Any insight into VANS internet strategy? I originally bought because of turnaround in shoe market and seasonality with best seasons ahead of us; skateparks are a bonus as are jv with RAYS on sunglasses and double digit growth of same store sales from their own stores. I am now intrigued by internet strategy. They plan to announce some sort of update this quarter, most likely in a few week(s). they should certainly benefit from e-commerce but I wonder if they will go beyond that. they currently command quite a bit of mindshare from Y generation which is the largest consumer segment and growing rapidly. if they can somehow transform this mindshare into web site eyeballs the results could be awesome. again i am not sure they are pursuing this large an internet strategy but they are pursuing it from a retail perspective. biz.yahoo.com