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To: Bonnie Bear who wrote (37396)4/29/1999 7:48:00 PM
From: Lizzie Tudor  Read Replies (1) | Respond to of 86076
 
How can you advertise to your target customer base for nothing? Advertising today is a fortune! Even billboards, newspapers cost a mint and the real problem is there is no way to target your market.

BTW I am of the opinion that gauging internet advertising effectiveness by "click rates" is not accurate. For example I never clicked on the SF Moma museum site. I saw the ad, and know its there that makes it effective (or at least as effective as tv ads now).