AMAZON.COM LAUNCHES ITS ULTIMATE 'STAR WARS' STORE
PR NEWSWIRE - May 03, 1999 06:20
New and Classic 'Star Wars' Merchandise Now Available in One Place; Toys,
Music, Videos, Books and Memorabilia on Sale and at Auction
SEATTLE, May 3 /PRNewswire/ -- Amazon.com (Nasdaq: AMZN), the leading online retailer, today introduced the Amazon.com "Star Wars" Store, the ultimate destination for both hardcore fans and those looking to introduce themselves to the "Star Wars" phenomenon. The Amazon.com "Star Wars" Store brings together a unique combination of items and editorial features in a searchable and easy-to-use resource to help customers find and discover almost anything "Star Wars."
"Never before have 'Star Wars' fans had access to the entire 'Star Wars' universe in one convenient store," said David Risher, senior vice president, product development. "Amazon.com has combined great new merchandise, one-of-a-kind collectibles for sale at auction, and exclusive editorial features to create an awesome store. No other retail environment can offer the breadth of product coupled with the depth of information that customers will find at the new Amazon.com 'Star Wars' Store."
The store includes the most exciting old and new "Star Wars" items, including the hottest new "Phantom Menace" toys; the original motion-picture soundtrack; and the bestselling novel by Terry Brooks -- available in a collector's bundle of four different-cover versions. In addition to new merchandise, the store incorporates hundreds of memorabilia selections and one-of-a-kind items from collectors participating at Amazon.com Auctions. All of these items are now available at www.amazon.com/star wars.
Exclusive editorial features will include:
* Daily character profiles from the upcoming movie to familiarize fans
with "The Phantom Menace." Today's feature is the Jedi Council,
including photos of all 12 council members.
* Filmographies of the lead characters from old and new "Star Wars" films,
with listings of all other movies in which they have appeared, via the
Internet Movie Data Base (IMDb). The site provides fans a link back to
Amazon.com Video for further exploration of movies related to cast
members.
* The ability to navigate by historical timeline and identify items based
on chronological events in the "Star Wars" universe.
To launch the Amazon.com "Star Wars" Store, a "Star Wars" Trilogy Special Edition Hummer, a one-of-kind vehicle licensed by Lucasfilm during the re-release of the classic "Star Wars" Trilogy, is available for purchase at Amazon.com Auctions, in a special area devoted to "Star Wars" collectibles. The 1996 Hummer is loaded with special features, and includes an autographed sunvisor with signatures from Kenny Baker (R2-D2), Dave Prowse (Darth Vader), and Peter Mayhew (Chewbacca), to name a few. Other items available at the Amazon.com "Star Wars" Store include video games, electronic games, puzzles, vintage action figures and audio books.
About Amazon.com
Amazon.com, Inc., the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995. Today, the Amazon.com store has expanded to offer online auctions and more than 4.7 million book, music-CD, video, DVD, computer-game and other titles, plus secure credit-card payment, personalized recommendations and streamlined ordering through 1-Click(SM) technology and hassle-free auction bidding with Bid-Click(SM).
Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.
This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998.
Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, 1-Click, and Bid-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.
SOURCE Amazon.com
-0- 05/03/99 /CONTACT: Paul Capelli of Amazon.com, 206-834-7180/
/Company News On-Call: prnewswire.com or fax, 800-758-5804, ext. 121176/
/Web site: imdb.com /Web site: amazon.co.uk /Web site: planetall.com
/Web site: amazon.com (AMZN)
CO: Amazon.com ST: Washington IN: MLM REA SU: PDT
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