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To: hoffy who wrote (1512)	5/9/1999 9:42:00 AM
From: hoffy	Read Replies (2) \| Respond to of 4337

IATV - Interactive TV news from Bloomberg.com Technology News Sun, 09 May 1999, 9:36am EDT Interactive TV to Reach 25% of U.S., Europe by 2003, Study Says By Christine Harper Interactive TV to Reach 25% of U.S., Europe by 2003, Study Says London, May 9 (Bloomberg) -- More than 67 million -- or 25 percent -- of U.S. and European households will have access to interactive television services by 2003, with broadcasters' offerings eclipsing TV-based Internet services, a report by market researcher Datamonitor said. The report, based on interviews with industry executives, concluded that the market for services like shopping, banking and e-mail through a television set will be dominated by cable and satellite companies who offer the services together with television programs instead of by traditional Internet service providers like America Online. Services provided through a digital TV set-top box are forecast to reach 61 million homes by 2003 from 1.4 million in 1999, while dedicated Internet services will reach only 6.3 million households from 1.4 million, the report said. ''Interactive services will become an essential feature of digital TV services from broadcasters,'' the report said. ''With increasing web access and other interactive features offered through digital TV services, the dedicated Internet set-top box will lose market share and its functionality will migrate into the digital TV set-top box in the long-term.''