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Technology Stocks : 3DFX -- Ignore unavailable to you. Want to Upgrade?


To: John Finley who wrote (12335)5/7/1999 3:54:00 PM
From: Patrick Grinsell  Read Replies (1) | Respond to of 16960
 
Re: Ad Campaign ...

Damn spell checker didn't find add for ad. Anyway, I think there are many things 3dfx can do that will cost very little money but would be great for sales.

A) Put performance numbers on the damn box! 3dfx has always been #1 in performance so why not tout it. When you find people looking in the retail sections they generally either know what they want or they don't. Those that don't end up pulling the boxes to see what the info says.

B) Put in big bold letter: 3DFX VIDEO CARDS ARE THE ONLY CARDS TO SUPPORT GLIDE AND AS SUCH ARE THE ONLY CARD GUARANTEED TO WORK WITH ALL YOUR GAMES. Then put the list of all the games supporting glide in a 3 point font (there are hundreds of them) to impress on the buyer the importance of this.

C) Put kiosks in the major retail stores showing the difference between 3dfx acceleration and non-accelerated 3d video. Creative and Microsoft have similar kiosks and they work. Plenty of people standing around oohing and ahhing.

Pat