To: J R KARY who wrote (24719 ) 5/10/1999 3:31:00 PM From: Richard Habib Read Replies (2) | Respond to of 213177
Also agree with you on Sears with 820+ locations. SEARS TO SELL IMACS RELATED SYMBOLS: (AAPL)(S) CUPERTINO, Calif., May 10 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: APPL) today announced that it will add Sears, Roebuck and Co. (NYSE: S) to its list of iMac distributors. Sears will begin offering iMac to its customers by Memorial Day weekend through approximately 825 locations nationally. Sears will also carry a wide range of iMac peripherals that plug into iMac's Universal Serial Bus (USB) port, including printers and disk drives. "One in three iMacs is being purchased by a first-time computer buyer, and we believe Sears broad geographic coverage and a loyal customer base can help us reach even more of these new customers," said Mitch Mandich, Apple's senior vice president of Worldwide Sales. "More than 50 percent of computer buyers at Sears are buying their first computer," said Chuck Cebuhar, Sears vice president and general manager. "iMac is a perfect choice for our customers who want an Internet-ready computer that's easy to buy, easy to set up, and easy to use." Market research indicates that 32 percent of iMac buyers are first-time computer buyers and an additional 11 percent are Wintel converts. According to ZD Storeboard, Apple's share of U.S. retail and mail order desktop sales expanded to 12.5 percent in February -- the highest since iMac was introduced. iMac is currently offered through a wide range of retail chains, computer dealers and catalog resellers at more than 3,500 locations throughout the United States, and online through The Apple Store (www.apple.com).