To: Pask who wrote (1249 ) 5/13/1999 6:27:00 AM From: Dorine Essey Read Replies (1) | Respond to of 1431
Pask, I will be patient. Generation Entertainment TakesLarge Step Onto Digital Ground; Free MP3 Singles at cdmusic.com Are Beginning of Breakthrough Expansion Plan May 13, 1999 06:05 AM DETROIT--(BUSINESS WIRE)--May 13, 1999--In expectation of the massive expansion of its premier web sites and mass-market release of its new artists over the next 6 months, Generation Entertainment Corporation GNEN is pleased to announce it now features free samples from its artists on its proprietary cdmusic.com web site. The singles will be available for download in a variety of formats, including MP3 digital. The singles are expected to create additional revenue due to CDMusic.com's increased banner add rates in lieu of the substantially increased site traffic. "Banner ads are a proven source of positive cash flow on the Internet," said Warren Guth, president. "The downloadable music clips are only going to increase traffic to CDMusic.com, and as traffic increases some big names are going to want their banners on our site." The downloadable singles are the first step in Generation Entertainment's forthcoming web business and marketing program expansion. In addition to its Grammy Award-winning expertise in old school music techniques of charting, promotion and distribution, the Company will break new digital ground with the unfolding of its revolutionary streaming media, digital downloading, and CD music internet ventures. The expansion is expected to open a new era in music wealth creation for its artists and revenue generation for its labels by combining the best of old school music techniques and the new school of e-business. Generation will also harness the power of free MP3's to bring the most value to its music customers, while utilizing its full suite of products and services to maximize the financial success of its artists and labels. Generation Entertainment's music can be found on most major music web sites such as Amazon.com, in popular brick and mortar stores including Sam Goody and Wal-Mart, in new video games by Microsoft's VR-1 division, and on Black Entertainment Television (BET) music videos. Forward-looking statements in this release are made pursuant to the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and noted technological change, the company's dependence upon third-party suppliers, intellectual property rights and other risk detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission. Dorine