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To: Ron C who wrote (5691)	5/12/1999 11:10:00 PM
From: Ron C	Read Replies (1) \| Respond to of 60323

Thread: Compliments of < www.steves-digicams.com/diginews.html > FRAMINGHAM, Mass., May 12 -- After years of modest success performing limited tasks in niche markets, digital cameras are on the verge of a mass-market explosion. According to new research from International Data Corporation (IDC), once-common inhibitors are breaking down, opening the door for a new set of consumer applications that will drive worldwide digital camera shipments to 4.7 million in 1999 and an astounding 22 million by 2003. "With falling prices, increasing quality and resolution, and new applications, digital cameras have begun to attract the attention of the average consumer," said Kevin Kane, research analyst with IDC's Digital Cameras and Scanners program. "The next several years will be key in determining what part digital cameras will play in leisure and business budgets and activities worldwide." Because of the falling prices, digital camera shipments will increase at a compound annual growth rate (CAGR) of 48% through 2003 while revenues earn a slower 25% CAGR. IDC expects the worldwide market will total $6.4 billion in 2003. According to IDC, digital camera use is more prevalent in the U.S. and Japan than in other worldwide markets. The two markets, however, look for very different traits in these products. U.S. users value simplicity in camera design while the Japanese prefer compact, feature-rich devices. IDC's report, Worldwide Digital Camera Market Review and Forecast, 1997-2003 (IDC #B99S2172), provides a comprehensive view of the market at every level of price and functionality. IDC splits the market into five segments and examines each thoroughly. The report presents market forecasts by technology and region (U.S., Japan, Asia/Pacific [excluding Japan], Western Europe, ROW). It discusses key trends and competitive dynamics. To order a copy of the report, contact Sue Beauregard at 1-800-343-4952, ext. 4774 or at sbeauregard@idc.com. Ron C.