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To: B. A. Marlow who wrote (1281)	5/13/1999 1:58:00 AM
From: Gerald Walls	Read Replies (2) \| Respond to of 2743

By the way, when PCLN starts offering gasoline, what will you be bidding for 1,000 gallons? Would he get to choose the brand, the grade, or the date he receives it? Or does he have to leave it up to PCLN like you have to with tickets?

To: B. A. Marlow who wrote (1281)	5/13/1999 6:50:00 AM
From: Robert Rose	Read Replies (3) \| Respond to of 2743

BAM, am enjoying your posts. Can you clarify a few points? <What's more, third-parties will be putting up most of the future subsidies--in order to lower their cost of customer acquisition. If it costs EGRP $250 to acquire a marginal customer and it can snag one by subsidizing an airline ticket for $50 or $100, it wins, along with PCLN and the PCLN shopper.> How does EGRP subsidizing a PCLN airline ticket result in a new EGRP customer? <AMZN's about real estate> How so? <demand collection is pretty heady stuff and it rolls out easily to new segments. > How do you define "demand collection"? <Some have suggested that the PCLN model is the cleanest one out there--perhaps an order of magnitude better than EBAY's. > How is it cleaner than EBAY's? TIA, Rob