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To: Paul Viapiano who wrote (57150)5/17/1999 9:32:00 PM
From: Glenn D. Rudolph  Read Replies (2) | Respond to of 164684
 

There are a lot of clothing stores for casual clothes that sell a LOT cheaper than the Gap
or Banana Republic for nicer stuff, but you know what?

Nobody shops there. The brand is the message.


Perception of the quality is the issue. Books are commodities. There is no perception of quality issue.

Glenn