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To: Glenn D. Rudolph who wrote (58070)	5/24/1999 9:33:00 AM
From: Chung Lee	Read Replies (1) \| Respond to of 164685

> Glenn has said many times there is no way to turn a profit selling commodities below cost. Online or off. It seems a fairly simple notion. I dont believe they are selling books below cost. Some promotions yes, such as 50% off for NYtimes bestsellers, that is at cost. Chung, The cost of goods sold also must include fulfillment so sharpen that pencil and go from there:-))) Glenn You dont see any chance in the future that ramp up in revenue will offset some variable cost part of the fulfillment? (I know this is a dead horse, lets beat it again, shall we?)