To: R.D. Atkins who wrote (463 ) 5/27/1999 4:48:00 PM From: ISOMAN Respond to of 495
It's a good Idea to cut and paste the news, because eventually the news links expire.Thursday May 27, 10:50 am Eastern Time Company Press Release AIM Smart Unveils Pay for Performance Advertising Program At Shopping Center Show LAS VEGAS--(BUSINESS WIRE)--May 27, 1999--AIM Smart Corporation (OTC BB: AIMS - news), through its SmartAIM subsidiary, today unveiled its pay for performance advertising product, as part of the SmartAIM E-Points program, to retailers and mall owners attending the International Council for Shopping Centers (ICSC) show at the Las Vegas Convention Center. The program allows participating mall retailers to send advertising, via the Internet, to registered mall shoppers, and pay only for those ads received by shoppers. The advertising message will be delivered as an interactive pop up where the shoppers are asked if they like to receive the specific message. Shoppers, by answering yes, receive E-Points, and the message. SmartAIM knows who received the message and can with follow up e-mail, measure the effectiveness of the message. The E-Points collected by the mall shoppers can be used to pay for purchases made at participating mall merchants. Shoppers who are not yet using their home computers for shopping, can use the mall's SmartAIM Pavilion to check their E-Account or redeem their E-Points. Garry Eberhardt, COO of AIM Smart Corporation, commented, ''The pay for performance advertising dollars benefit the shopper that takes their time to listen to our message. Since we will be adding E-Point to the shoppers account in this manner on a frequent basis, we expect our shoppers to accumulate a substantial amount of E-Points. Our goal is to make the checking of the E-Point Account part of the routine that shoppers will go through when shopping for products thereby making our E-System and the local mall the Cyber mall of choice. This process familiarizes shoppers with the E-System while giving them value. At the same time, a line of communication is established between shoppers and retailers, a link that benefits both sides.'' AIM Smart Corporation through SmartAIM, a subsidiary, operates a communications and media network, which provide micro-targeted advertising solutions to mall retailers and discounts and free Internet access to mall shoppers. During 1998, the company installed systems in malls owned and operated by The Rouse Co., The Simon Group and The Wells Park Company. AIM Smart is currently providing free Internet access, and communications and advertising services throughout the United States. For more information, visit the company's web site at (http://www.aim-smart.com). This release may contain forward-looking statements concerning the company's business and products. Actual results may differ materially depending on a number of risk factors. The company undertakes no obligation to revise forward-looking statements contained herein to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events. Contact: Porter, LeVay & Rose, Inc. Ken DiPaola, SVP Elisa Keys, VP-Media Relations 212/564-4700 or Francis Gaskins 310/826-6017 fgaskins@gaskinsco.com