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Technology Stocks : InfoSpace (INSP): Where GNET went! -- Ignore unavailable to you. Want to Upgrade?

To: B. A. Marlow who wrote (6437)	5/30/1999 12:37:00 PM
From: Technologyguy	Read Replies (2) \| Respond to of 28311

On the other hand, I think GNET is a little of two minds on its branding strategy. How many people, as they use the products, really think of the company as go2net.com, rather than the parent company for each of its great properties: SI, stocksite, metacrawler, playsite, hypermart, etc? Unlike yahoo, for example, GNET has not so far effectively pursued a portal strategy in which all users think of the property through the prism of the main portal and its name. GNET is more than the sum of its parts, but it is--so far--a segmented property. In the future, as we will see with the integration of IQC, SI and stocksite, integration of the properties will be more of a theme than segmentation, but the portal domain name will not, at least for the short term, be as important as the individual properties. I don't think litigation will resolve any of this Go, GoTo, Go2Net dispute--Go is such a generic term that it is essentially non-trademarkable. I also don't think this dispute is central to the success of GNET as a stock or as a company. What will matter (especially to all of us GNET stockholders) will be the skill of execution of the company's business plan. Brokers and investors will figure out the difference between GNET--a multifaceted, profitable company--and GOTO--a money-bleeding gimmick.

To: B. A. Marlow who wrote (6437)	5/30/1999 7:29:00 PM
From: Puna	Respond to of 28311

1) Does GNET believe it has a valid claim to the "Go" service mark? --if not, then let's get a protectable name BAM, should it ever come to this my humble Puna pick would be GO4NET, and whenever we wanted the share price to rise we could simply throw in an exclamation point. On the lighter side of Sunday, GO4NET!

To: B. A. Marlow who wrote (6437)	5/30/1999 9:16:00 PM
From: MarX	Respond to of 28311

Re the "Go" issue, I respectfully disagree. Russell has a handle on it. An old lawyer once advised me that if you want to be economically successful, stay away from litigation! Forget the confusion; build the best site and they will come. Re numerous posts on a travel site - totally disagree, would take a lot of manpower, time and effort for the privilege of getting into a low margin competition with the likes of MSFT, PCLN, PVTL, Travelicity and others. I'm also hopeful about next week, but did anyone notice that the S & P futures closed about 8 points under fair value. If this is not reversed pre-opening Tues., it will mean an extremely weak opening.