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To: greenspirit who wrote (82135)	5/30/1999 3:17:00 PM
From: grok	Read Replies (4) \| Respond to of 186894

Re: <If Intel has one flaw I believe it's still in their marketing department.> Isn't this by design? Many companies get taken over by their marketeers. (Who heads AMD?) Intel has always been run by technologists (Noyce, Moore, Grove, Barrett). The only non-technologist in the upper elite that I can think of is Ottelini and his background is finance, not marketing. Next rank is Gelsinger, Yu, Aymar, etc but no marketeers. Name a famous marketeer from Intel? The closest that I can come up with is Dave House who is long gone. Probably gone because he realized that he'd never reach the top. Am I wrong???

To: greenspirit who wrote (82135)	5/30/1999 3:23:00 PM
From: Paul Engel	Respond to of 186894

Michael - Re: "So true, and one of the reasons so many AMD people visit here and proclaim the death of Intel. " The AMDroids DO THIS, don't they - all the while AMD is on life support ! Paul

To: greenspirit who wrote (82135)	5/31/1999 1:14:00 AM
From: Cirruslvr	Read Replies (1) \| Respond to of 186894

Michael - RE: "So true, and one of the reasons so many AMD people visit here and proclaim the death of Intel. Intel is going to make strategic mistakes at times, the real key is how they respond to those mistakes. This is where a lot of AMD hypsters who frequent this thread miss the fundamental issues which give Intel such a strategic competitive advantage. They live under the assumption that if AMD could just design a faster chip then Intel is doomed." Please name one "AMD hypster" who likes to "visit here and proclaim the death of Intel". Thanks.

To: greenspirit who wrote (82135)	5/31/1999 2:18:00 AM
From: Amy J	Read Replies (1) \| Respond to of 186894

Hi Michael, The beauty of expressing an opinion is it invites a counter opinion ;) So, here's my counter opinion: I believe Intel has excellent marketing capabilities, especially when targeting ITs, resellers, etc. Their consumer marketing has been very successful (i.e. Intel Inside). I understand the bunny people ads were successful. They've demonstrated extremely solid consumer marketing. I think this one recent consumer TV ad doesn't constitute a flaw with all of their marketing. TV ads are visible, so I'm sure they'll look into this to determine if they've missed appeal with their target audience. They did err with the executation of the ad (you said you couldn't see the delta in the robot) Regarding 100% PC penetration of USA households... this is a pricing issue, not an advertising issue, which eMachines demonstrated and Intel is now addressing. Regarding marketing to the low-end market, I would venture a guess and say this was by choice, but they're now demonstrating a conscious choice to aggressively target the low-end market. (Would we really have wanted them to target the low-end market 5 years ago?) Regarding the really low-end market, I would venture a guess and say the StrongARM chip is transitioning (it was acquired.) But by the next release, I feel confident it will have captured the mindshare of all the Intel reps who train the distys. This is fun. I enjoy your comments and debating! Amy J