To: Denise D who wrote (157 ) 6/4/1999 2:18:00 PM From: Crazy Canuck Read Replies (1) | Respond to of 1252
>>I am still waiting to get it... I expect that they are very busy over there. In fact, I am starting to get goosepimples and I think something might be coming up.<< Well Denise, this may keep your excitement level at a high level . . . Here is some more on my conversation with Net Shepherd's CFO. During my phone call to Mr. Charron on Wednesday, we also discussed future plans for the company. Here is an interesting overview of one project that has world wide ramifications . . . Mr. Charron explained one of the potential projects that his firm is now working on in Holland. They have submitted an interesting proposal for the Brazilli mall. The Brazilli mall has approximately 35,000 houses in the proximity of the mall who are hooked into the Internet. Net Shepherd's concept is that they would put these houses into an Internet community. This means that these residents would now not only be able to shop at these stores in person, but they would also be able to shop these stores over the Internet. An interesting point he made was that the mall's customers would also be able to provide feedback to the stores with respect to their satisfaction with the store's existing depth and breadth of product selection. These customers would also be able to make requests and thereby influence new product offerings. An example of this may be a wine store who receives a request for a specific type of wine for a customer. Once the wine is located, the customer is notified, and they then can come in and pick it up at the mall. I see this as an excellent blend where the bricks and mortar retailers (who will always be in demand), will now be able to leverage the value of customer input, while also providing the same service and product features that the on-line companies can. The real kicker is that they can now do this while also helping the neighbourhood and the mall maintain its sense of community and continue to be a meeting place. Net Shepherd would also provide the mall with an on line town hall where the neighbours can comment or make suggestions on improvements to the mall itself. Discussion topics would cover such things as amenities, temperature, children's services, etc. It could be used as an on going focus group for the mall management. I know mall managers who would kill for this kind of input. As Mr. Charron mentions, he feels that this service will transform the traditional shopping mall paradigm. Given my background in the retail business, and I have to agree with him. I see this service as providing the traditional retail mall with access to powerful ammunition to head off, and compete with the non traditional on-line companies. In my opinion, whether or not Brazilli mall proposal is approved, I think it is important to recognize Net Shepherd's potential in this area. Take a moment to think about how many shopping malls there are in the world! Now if only one half of one percent of these malls wanted to do something similar (and in my opinion - they would be foolhardy not too), then the market for this service is staggering in size and scope! I see Net Shepherd being able to very easily incorporate this same concept for the business to business market as well. I have to say that I was intrigued by the potential of this European test site. I found myself getting thinking out loud about where this could lead. I believe that this company will be doing some very exciting things over the next while! Crazy Canuk