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To: John Hayman who wrote (31554)6/2/1999 8:17:00 PM
From: Sawtooth  Respond to of 152472
 
Sprint PCS aims at wireless data market

--------------------------------------------------------------------------------


By Anna Driver
CHICAGO, June 2 (Reuters) - Wireless phone company Sprint
PCS Group PCS.N said Wednesday it expects the number of its
subscribers to increase significantly lured by the company's
planned launch of Web content on mobile phones.
Sprint PCS and Internet media giant Yahoo Inc. YHOO.O
announced on Wednesday that they had struck a deal to offer
Yahoo's Web content to users of Sprint PCS mobile telephones
later this year.
"I think this year you will see some significant sales, but
it's really next year that we'll see big volume growth from
data," said Andrew Sukawaty, chief executive officer of Sprint
PCS.
Before the commercial launch of its wireless data services
planned for the 1999 fourth quarter, Sprint PCS will announce
more deals with other Internet portals, its initial pricing
plans and new products, Sukawaty said.
Under the deal with Yahoo, Sprint's wireless subscribers
could use a range of co-branded Yahoo Internet services that
include e-mail, access to personal address books and calendars,
regional weather reports and news headlines.
Sprint PCS said it hopes offering data services will tap
into a group of consumers who are not mobile phone users but
who use personal computers to access Internet data. Kansas
City, Mo.-based Sprint PCS has about 3.35 million subscribers.
Sukawaty said its mobile data services are already working
in most of Sprint's wireless markets, so the company was
confident in its plans for a fourth quarter launch.
"We're beyond technical testing and into market testing,"
Sukawaty said.
Sprint said it will have an advantage over other companies
racing to offer data over mobile phones because it has a
national, digital network in place that will allow users to
access the same data services even if they are in a different
city.
"The advantage is that we have a national platform and
uniform technology," Sukawaty said. "We think we're in the best
position to offer the widest range of these services nationally
and in a uniform manner."
Sprint PCS also said its use of CDMA (code division
multiple access) technology will allow the data to travel at
higher speeds than competitors offering wireless data to mobile
phone users.
Shares of Sprint PCS ended up 12/16 at 45-3/16.


REUTERS
Rtr 19:21 06-02-99

Copyright 1999, Reuters News Service




To: John Hayman who wrote (31554)6/2/1999 8:23:00 PM
From: Jon Koplik  Respond to of 152472
 
Is Sprint mad at the Steelers ? Jon. eom.



To: John Hayman who wrote (31554)6/2/1999 8:26:00 PM
From: quidditch  Read Replies (1) | Respond to of 152472
 
Hey, John: I can't speak for Pittsburgh, but there can be significant local opposition to tower construction in suburban areas on grounds of aesthetics/ hazards and other local concerns.

I signed up with Sprint in 1998 Q-4 when Sprint was in a phenomenal push to market its PCS service, so it is not surprising that calendar 1999 Q-2 should be slower than the 1998 X-mas selling season and the carry-through into 1999 Q-1 (see new post on impact on PCS of Yahoo announcement).

Significantly, I think the marketing effort coincided with PCS' IPO in Q-4 1998. Reported results would not have made it into the unaudited stub-period numbers in the prospectus but would still make for good road show material when selling the deal.

Regards. Steven



To: John Hayman who wrote (31554)6/3/1999 1:23:00 AM
From: JMD  Read Replies (2) | Respond to of 152472
 
john, this is probably not what you were looking for but: my wife recently couldn't use her Q phone in the Philly Airport {obviously she was also unable to use it outside of Philadelphia}. Not being able to use a cell phone in a major metro airport is just plain weird. I buzzed thru O'Hare the other day and it looked like a cell phone convention. What's with Sprint and Philadelphia? Me not knowing. SM