To: John Hayman who wrote (31554 ) 6/2/1999 8:17:00 PM From: Sawtooth Respond to of 152472
Sprint PCS aims at wireless data market -------------------------------------------------------------------------------- By Anna Driver CHICAGO, June 2 (Reuters) - Wireless phone company Sprint PCS Group PCS.N said Wednesday it expects the number of its subscribers to increase significantly lured by the company's planned launch of Web content on mobile phones. Sprint PCS and Internet media giant Yahoo Inc. YHOO.O announced on Wednesday that they had struck a deal to offer Yahoo's Web content to users of Sprint PCS mobile telephones later this year. "I think this year you will see some significant sales, but it's really next year that we'll see big volume growth from data," said Andrew Sukawaty, chief executive officer of Sprint PCS. Before the commercial launch of its wireless data services planned for the 1999 fourth quarter, Sprint PCS will announce more deals with other Internet portals, its initial pricing plans and new products, Sukawaty said. Under the deal with Yahoo, Sprint's wireless subscribers could use a range of co-branded Yahoo Internet services that include e-mail, access to personal address books and calendars, regional weather reports and news headlines. Sprint PCS said it hopes offering data services will tap into a group of consumers who are not mobile phone users but who use personal computers to access Internet data. Kansas City, Mo.-based Sprint PCS has about 3.35 million subscribers. Sukawaty said its mobile data services are already working in most of Sprint's wireless markets, so the company was confident in its plans for a fourth quarter launch. "We're beyond technical testing and into market testing," Sukawaty said. Sprint said it will have an advantage over other companies racing to offer data over mobile phones because it has a national, digital network in place that will allow users to access the same data services even if they are in a different city. "The advantage is that we have a national platform and uniform technology," Sukawaty said. "We think we're in the best position to offer the widest range of these services nationally and in a uniform manner." Sprint PCS also said its use of CDMA (code division multiple access) technology will allow the data to travel at higher speeds than competitors offering wireless data to mobile phone users. Shares of Sprint PCS ended up 12/16 at 45-3/16. REUTERS Rtr 19:21 06-02-99 Copyright 1999, Reuters News Service