To: zalesky who wrote (2229 ) 6/3/1999 3:40:00 AM From: Susan G Read Replies (2) | Respond to of 2902
This news may help a little... NEW YORK--(BUSINESS WIRE)--June 3, 1999-- Bloomberg Selects DoubleClick International to Maximize Revenues DoubleClick Inc., (NASDAQ:DCLK), the industry's leading global Internet advertising solutions company, today announced an international ad sales agreement with Bloomberg, one of the leading and fastest-growing providers of global news, data and information. The countries included in the agreement are Spain, Japan and Australia. Bloomberg will now easily be able to take advantage of DoubleClick's established operations in 17 countries, which consist of a global sales force that sells advertising to 2,400 advertisers worldwide. "As a Network with a global sales team, we are able to connect leading publishers with advertisers around the world," says Barry Salzman, President, DoubleClick International. "The relationship with Bloomberg will help meet advertisers' demand for high quality financial content in DoubleClick's key markets." Through DoubleClick's broad global expansion and the rapid growth of Internet advertising internationally, DART (Dynamic Advertising Reporting and Targeting) has substantially increased its functionality to meet the complex challenges of managing Internet advertising campaigns across multiple countries. International advertisers can now manage a global buy and achieve truly localized targeting in any major market worldwide. "DoubleClick has an excellent track record of providing Web sites with technology, marketing and sales tools to be successful online," said David Wachtel, Publisher of Bloomberg Media. "This type of true value-added service will allow us to continue to grow our brand abroad."