To: Mike Buckley who wrote (6655 ) 6/6/1999 9:48:00 AM From: MikeM54321 Read Replies (2) | Respond to of 9068
Re: CTXS Plans in Latin America Thread, Interesting notes below. I assume Iacobucci made the comments to the Reuters reporter re: 286 Microprocessor, eight million users, smart chip, and 7% MSFT ownership. MikeM(From Florida) -----------------------Citrix Sets Eye on LatAm for Expansion BUENOS AIRES, June 3 - Citrix with a market capitalization of $4.5 billion and headquarters in Fort Lauderdale, Florida, is opening up offices in Brazil to look after Latin America's southern cone countries: Brazil, Argentina, Chile, Paraguay and Uruguay. Its main products, MetaFrame and WinFrame, are designed to bring down a company's costs by allowing it to run applications from a central server rather than installing a copy of each piece of software in every work station. Installation and maintenance is simpler, and the need for technological upgrades smaller, as even old- and low cost-machines such as those with 286 microprocessors can run high-memory applications from the server itself, Iacobucci said. In Latin America, many computers in active use are of the older and lower memory capacity types. Unlike other American firms which normally expand south starting with Mexico, they chose Brazil as a beachhead both because of the size of the market and the widespread use there of the Windows NT platform, essential to run its software. Citrix, which BusinessWeek magazine recently placed among the 100 fastest growing small capitalization stocks, has eight million end users around the world, 60 to 70 percent of which are located in America and the rest mostly in Europe and Asia. But that is likely to change rapidly. ''In two years we will have more customers outside the United States than we have within the U.S.,'' Iacobucci said. Their Latin American customers include Argentina's second largest publicly traded company, Telefonica , which uses MetaFrame at its customer support center. Their products can accommodate as little as 10 to 15 terminals connected to a central server, but typically their clients are larger companies with hundreds of users. Central installation of applications means that one single technician can upgrade or install software in a matter of minutes and make it instantly available to hundreds of users, he said. And like the UNIX server-based system, ''dumb'' work stations like the 286s rather than expensive, state-of-the-art terminals can be used. Some companies even chose to install just a keyboard and a screen, since a smart chip is all it takes for a machine to be able to run from the server any piece of software popular in an office, such as Excel or PowerPoint, Iacobucci said. Citrix posted overall revenues of $248.6 million in 1998. Microsoft owns seven percent of 10-year-old Citrix.