EMCB EMC Group Inc. Franchising of Treats' stores

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Non-Tech
EMCB EMC Group Inc. Franchising of Treats' stores

An SI Board Since May 1998

Posts	SubjectMarks	Bans	Symbol
42	0	0	EMCB

Emcee: Nescom	Type: Unmoderated

Introduction Market Data Compact

EMC Group Inc. Is a company formed for the sole purpose of corporate and franchise developmentof Treats' in the US. Treats is a retail speciality bakery concept that offers the customer fresh Hot from the oven baked muffins, Cookies, Cinnamon Swirls, brownies, and other high quality baked products. Entrepreneur magazine for five years in a row has ranked Treats as North America's #1 franchise chain in its industry category. The company derives its income from three potential sources; the sale of franchises, operating profits from stores, and royalty income.

Here is something on the industry.
The specialty Coffee/Specialty Baking franchise concept has been successful addition to fast food franchising. The snack food or break food market-segment is experiencing continuous growth and the specialty coffee market is experiencing unprecedented growth. A number of large national chains have established a strong presence in North America. The most significant chains are Starbucks with approximitaly 1300 corporate owned stores and Second Cup with 240 stores. These stores have established a rapidly expanding market for coffee related concepts. The Speciality Coffee Association of America projects that 10,000 coffee cafes, espresso bars and espresso carts will be operating by 1999 with a total annual retail revenues of $1.5 billion.

Corporate growth:

The company's expansion will be accomplished through a single store franchising, the sale of Area Devweloping territories, corporate owned stores and acquisitions.
The company intends to grow at a rate of 20-40 stores annually. Based on demographics, the market potential in the US alone is over 2,000 stores. By 2002, system sales in the US alone are projected at $73 million, corporate sales of $50 million, with $5.9 million to the bottom line.
Another item I would like to point out is that the cost of opening a Treats' store is only a fractionwhat it would cost to open a competitors store.

Float 1.7 million
Outstanding 9 million

The stock traded well yesterday and any buying seems to move the price quickly.

Check out the article on this website:
smallcapjournal.com

Nescom out-

Go to reply# or date (mm/dd/yy):

Reply	Message Preview	From	Recs	Posted
42	I'm responding because you posted to me. FYI EMCBD ticker the "D"	Nescom	-	4/13/1999
41	For those of you wondering why the stock price has went from .05 to 1.125. The	Jeffrey Raske	-	4/13/1999
40	Are you still following this one? I'm almost ready to take my lumps... JF	Vegas	-	10/7/1998
39	I think that the only thing wrong in this stocks is the PR bullshit behind it.	blokker	-	9/16/1998
38	I think a bounce is imminent. Volume and price slowing increasing. Looks good	Gennaro	-	8/21/1998
37	Gennaro, Thanks for the update. I am still here accumulating - tired to get s	Vegas	-	7/17/1998
36	Hey Vegas, don't know if your still out there but, have you been keeping an	Gennaro	-	7/17/1998
35	You might want to give Erhard a call yourself. The buys that came in yesterda	Gennaro	-	6/19/1998
34	Thanks for the update. I am still here waiting for this one to wake up. Yester	Vegas	-	6/19/1998
33	To Vegas, and anyone else who might still be interested: I spoke with Erhard	Gennaro	-	6/18/1998
32	This press release is weak. It looks like a rehash of this threads header. At	Vegas	-	6/3/1998
31	Ding you have news... EMC Group Inc. Begins Massive U.S. Expansion of Entrepre	Nescom	-	6/3/1998
30	We have a rumor that news is coming. This I grabbed from CW. Nescom out- ~~	Nescom	-	6/2/1998
29	Looks like EMC is starting to wake up again. Maybe that news is finally coming.	Gennaro	-	6/2/1998
28	We are getting raped? I am still holding. Will continue to do so for a few mo	Vegas	-	5/26/1998
27	Any ideas whats going on?	Gennaro	-	5/22/1998
26	No. I never got around to putting a limit order in, since I have to free up som	Vegas	-	5/21/1998
25	Just curious, did you try and pick up more at 3/8. If so, were you sucessful.	Gennaro	-	5/21/1998
24	<< Any ideas concerning these strange trading days.>> I feared tha	Vegas	-	5/21/1998
23	Morning Vegas, Any ideas concerning these strange trading days. THe highest vo	Gennaro	-	5/21/1998
22	Not sure about that, I think the buying preceded his pick. Still have volume,	Gennaro	-	5/20/1998
21	Here is part of Tmex post recommending EMCB as a longer term play. From: Tokyo	hoopsville	-	5/20/1998
20	Don't know. That could be where all the buying came from this morning, and	Vegas	-	5/20/1998
19	We'll see, Tmex picked it today, I don't know if this is good or bad ne	Gennaro	-	5/20/1998
18	We had mostly sells since 11:40am Small & medium blocks 1000-6000 mostly.	Vegas	-	5/20/1998

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