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THIS IS AN ELECTRONIC YELLOW PAGES. TECHNOLOGY IS READY NOW. BETA TEST TO BEGIN IN MARIN COUNTY CALIFORNIA. LOOKS LIKE IT COULD MAKE BIG BUCKS FAST. _____________________________________________________________________ GUINNESS TELLI-PHONE CORPORATION Preparing to Launch TELLI-PAGES Information Directory Service _____________________________________________________________________ MILL VALLEY, Calif.--(BUSINESS WIRE)--Feb. 11, 1998--Guinness TELLI-PHONE(TM) Corporation (OTC BB:TELI - news) is pleased to announce it will soon conduct its first Beta Test for the Guinness Electronic TELLI-PAGES(TM) Directory Service. The TELLI-PAGES is a vastly superior ''electronic'' version of the printed yellow pages directory, providing detailed up-to-the-minute community, business and personal information via a user friendly high-tech screen (called a TELLI-SCREEN(TM)) connected to the telephone. Current users of the yellow pages will find the TELLI-PAGES Directory exciting, instantly available, and full of interactive improvements. And the great news is: The TELLI-PAGES is as easy to use as your ATM card. CEO Lawrence Guinness, speaking on this next generation information medium, said, ''Current yellow pages advertisers will no longer have to wait for an entire year to make changes to their ads. With the TELLI-PAGES Directory, advertisers can update their ads instantly, and as often as they like. ''For example, grocery stores can advertise soon-to-be expired items at special prices and clothing stores can have sales on end-of-season fashions, all for a fee considerably less than they currently pay for unchangeable ad space in the yellow pages.'' Guinness, describing the easy-to-use services that will be available on this new telephone directory service, continued, ''Unlike the Internet, which requires a computer, software and significant training, the TELLI-PAGES is accessed quickly and easily from a telephone keypad and viewed on a screen connected to the telephone. ''Mothers can look up such information as children's homework assignments, little league scores, local activities, and sales at retail businesses without having to boot up a computer and sort through the World Wide Web.'' Guinness concluded by discussing the enormous profit potential of the TELLI-PAGES Directory Service. ''We will begin our beta test here in Marin County by delivering our inexpensive TELLI-SCREEN units to households free of charge. Our strategy is to thoroughly develop this first local TELLI-PAGES Directory network, and then sell our network template as a franchise to communities across the country. ''The continuous revenue possibilities are virtually unlimited. Annual income derived from just the monthly service subscriber fees and business advertising income alone could be in the $10 million range for just Marin County. ''We are confident that local businesses, as they discover the potent benefits of being able to update their advertisements instantly, will shift their yellow page ad dollars to our TELLI-PAGES Directory. The Marin yellow pages currently generates $20 million in annual advertising revenues, which is just a fraction of the reported $72 billion spent nationally on local advertising. ''We are truly excited about the response we have received and the momentum we have achieved. After a developmental investment of over $10 million, we have the technology. We are now securing the initial financing to move ahead into the marketplace. Our company and our shareholders have been waiting patiently for this opportunity. With the TELLI-PAGES Directory, we believe the rewards are now within our reach.'' Guinness TELLI-PHONE Corporation is a fully reporting company with the Securities and Exchange Commission (SEC). This press release contains forward-looking statements with respect to the results of operations and business of the company that involves risk and uncertainties. Risks and uncertainties of the Company are detailed from time to time in the Company's filings with the SEC (File 0-25632). Contact: Guinness TELLI-PHONE Corporation 415/389-9442 | ||||||||||||||
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