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Hoovers Profile: GenesisIntermedia.com (formerly Genesis Media Group) provides interactive marketing services primarily to businesses that engage in e-commerce. It assesses the needs of clients and develops marketing strategies using a variety of interactive multimedia platforms such as the Internet and CD-ROMs. The company also provides conventional marketing services, including TV and print advertising and telemarketing, back-office support, and media buying. In addition, it produces proprietary audio and video products, creates interactive kiosks, and develops audio and video streaming and downloading software. Expected IPO date: Week of Dec. 21, 1998 DD | ||||||||||||||
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