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From the WSJ online
A direct marketer, Specialty Catalog targets niche consumer products. Its principal subsidiary, SC Direct, is the nation's leading retailer of women's wigs and hairpieces. The company mails more than 20 million catalogs aimed primarily at women aged 50 and over. SC Direct also has a catalog featuring women's hats. A publishing subsidiary sells continuing education courses in nursing, real estate, and accounting through Western Schools, mailing more than 8 million catalogs. The company's database contains nearly 6 million names. Specialty advertises for customers in magazines, tabloids, mailers, and television and subsequently sends them catalogs. About 15-20% of people who request catalogs order goods.
Now the kickers.
The company has a decent PE of 10.
Management believes in it and has announced their second buyback in two months.
And finally the are working on several websites and when they anounce they are finished the stock should really soar!
Brian
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