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Biotech / Medical
IVCO - IVC Industries
An SI Board Since March 1999
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Emcee:  Rock_nj Type:  Unmoderated
KCSA just signed on as IVCO's PR firm. KCSA specializes in PR for companies that are doing ecommmerce on the Internet. Speculation is that IVCO is going to open a website soon.

Thursday March 4, 11:54 am Eastern Time

Company Press Release

IVC Industries, Inc. Retains KCSA Public Relations Worldwide for Investor Relations

FREEHOLD, N.J.--(BUSINESS WIRE)--March 4, 1999--IVC Industries, Inc.
(NASDAQ:IVCO - news) today announced it has retained KCSA Public Relations Worldwide, a New York-based public and investor relations firm, to support the Company in the area of investor and financial
public relations.

Commenting on the appointment, E. Joseph Edell, IVC's Chairman and Chief Executive Officer, said, ''We now have in place a new management team with an exciting plan to move the Company forward and believe it is the appropriate time to communicate this plan to the investment community. In line with our commitment to growth and enhancing shareholder value, we are confident that KCSA's broad investor relations experience will aid us in communicating our story and our long-term strategy more aggressively to the financial community and the public.''

KCSA Public Relations Worldwide is a leading public and investor relations firm with practice areas including public relations, investor relations, corporate and marketing communications, and design and graphics. KCSA is the U.S. partner of European Communication Partners, a network of public relations firms in EEC countries and Canada, and the U.S. member of IR Asia-Pacific Ltd., the world's first network of independent investor relations consultancies uniting the Far East, North America and Europe. The firm also has strategic alliances with firms in Australia, Israel and Russia.

IVC Industries, Inc. is engaged in the manufacturing, packaging and worldwide sales and distribution of vitamins, nutritional supplements and over-the-counter (non-prescription) pharmaceutical products, both tablet and liquid-filled form, through drug stores, supermarkets and mass merchandising chains, as well as health food stores, independent drug stores and the Company-owned retail stores and mail order operation. Its products are distributed under the ''Fields of Nature,'' ''LiquaFil,'' ''Pine Bros.,'' ''Rybutol,'' ''Nature's Wonder,'' ''Synergy Plus'' and ''Vitamin Specialties'' brands, as well as under the private brands (store brands) of its retail chain store customers.

When used in this press release, the words ''believe,'' 'anticipate,'' ''think,'' ''intend,'' ''will,'' ''should'' and similar expressions
identify forward-looking statements. In addition, other statements that provide more than historical information may be deemed to constitute forward-looking statements. There are important factors that could cause results to differ materially from those anticipated by these forward-looking statements. These factors include risks and uncertainties such as, among other things, beneficial or adverse trends in the domestic market for vitamins and nutritional supplements, the gain or loss of significant customers for the Company's products, the competitive environment in the vitamin and nutritional supplement industry, and the enactment or promulgation of new government legislation or regulation, as well as other risks and uncertainties that may be detailed from time to time in IVC's reports filed with the Securities and Exchange Commission.

This release is available on the KCSA Public Relations Worldwide website at www.kcsa.com.

Contact:

IVC INDUSTRIES, INC., Freehold
Domenic N. Golato
Acting Chief Financial Officer
732/308-3000
or
KCSA, New York
Sarah Shepard/Robert Giordano
212/682-6300, ext. 236/289
sshepard@kcsa.com/rgiordano@kcsa.com
www.kcsa.com
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