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ISM Holding Corporation Gary D. Sallee 4500 W.96th St Indianapolis, IN 46268 317/415-0035 OTC BB: ISMH Fiscal Year End: 12/31 Shares Outstanding: 12.4 M Public Float: 2 M Market Cap: $24.8 M 52 Wk. Range: $ 0.56 - $ 2.50 Revenues: 1997: $4.8 million 1998(est): $9.7 million ISM Holding Corp. is an innovative leader in sports marketing and management. ISM provides its services through a number of wholly and partially owned subsidiaries, including: ISM Marketing Corp., ISM Motorsports Corp., ISM Management Corp., ISM Aviation Corp., International Sports Management, Inc., and ISM Racing Corp. ISM Holding Corp. operates out of a 36,000 square foot facility in Indianapolis, Indiana. The facility houses their sports management and marketing company offices as well as ISM Racing's race shop. ISM Holding Corp. employs a three-tiered marketing strategy that combines sports marketing, athlete and entertainer management and professional motorsports. Sports Marketing. ISM Marketing Corp. specializes in providing a wide range of marketing services to its diverse clientele. The company relies on its extensive experience with a wide variety of sports to help its clients promote their products and services through sports, entertainment, and special events. Marketing programs include merchandising, sponsorships, advertising, etc. The company also manages Team Tabasco Golf, which has a number of PGA golfers under endorsement contracts. Celebrity Management. ISM Management Corp. provides commercial management in the form of endorsements, appearances, merchandising, and licensing. to athletes in professional golf, football, and basketball. ISM currently provides its services to such notable athletes as NBA star Alan Henderson of the Atlanta Hawks, NFL players Danny Weurffel from the New Orleans Saints, Jason Oddom from the Tampa Bay Buccaneers, and Elijah Williams of the Atlanta Falcons. ISM Racing. ISM Holding recently became the first publicly traded company to own a professional motorsports race team. The company has successfully leveraged its experience with the IRL (Indy Racing League) and NASCAR marketing and management efforts to operate several racing teams in both NASCAR and IRL. ISM campaigns a front-running entry for driver Jeff Ward in the Pep Boys Indy Racing League Series. ISM Holding Corp. has been growing steadily. The company reported fiscal year end revenues of $4.3 million in 1997 and $ 8.4 million in Revenues for the 7 months ending July 28, 1998. The company generates approximately half of its revenue from its racing teams and sponsors who pay from $ 50,000 to several million dollars from the various types of sponsorships. Additional motorsports revenue is generated from race winnings and research and development projects they have performed for General Motors and Goodyear Tire & Rubber Co. ISM's marketing arm solicits corporate sponsorship and endorsements for their athletes, teams, entertainers, and events, and receives fees and commissions from all aspects of their marketing efforts. | ||||||||||||
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