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Found this old 1997 de-listed NASDAQ stock (now OTC-BB) that is quite interesting. I took a small position ( it's a risky play) and invite all comments/DD. The next couple of posts come from their 10k Joe PTG&LI !!! allstocks.com They are SEC reporting edgar-online.com and have cash in the bank !! The Company The Company produces, acquires and telemarkets a variety of products to consumers using direct marketing through television, radio and print advertising. The Company's principal product to date has been proprietary tutorial education programs on videotape for use by adults and children in homes, workplaces, schools, libraries and other locales. This principal product line, which is marketed under the brand Math Made Easy(TM), consists of a series of over 100 videotapes and supplemental materials on mathematics. The Math Made Easy(TM) line uses colorful computer graphics and real life vignettes and is the most complete line of mathematics videotapes available. The Company specializes in telemarketing generated by its own television and radio advertisements, which it places on a "direct response" basis at the lowest available rates. The Company uses different 800 numbers for each channel on which it advertises, which permits the Company to track the effectiveness of its advertising. Payment is made by credit card or direct debit to a checking account. The product is then shipped by a fulfillment house to the customer. According to Advertising Age of March 1996, the Company was ranked the 19th largest advertiser of brandnames on Cable TV. The Company's products are sold principally by an internal sales staff of approximately 108 trained telemarketers, and have been purchased by over 118,000 customers over the last three years. The Company's telemarketing staff is experienced in converting an individual who is inquiring about an advertised product into a customer who will purchase the product. This expertise, of converting a "call to inquire" into a sale, was developed as a result of specialized training of telemarketers to sell the Math Made Easy(TM) product line. See "Sales, Marketing & Distribution." The Company's objective is expand the scope of its telemarketing business in a variety of ways. Subject to the availability of additional financing, the Company intends to expand product offerings for sale to individual consumers by developing, licensing or acquiring new complementary educational products. The Company has recently expanded its product offerings to include three complete new lines, Reading Made Easy(TM), Parenting Made Easy and ESPN(TM) How-to Sports. These are, or will be, seen on a wide variety of channels and stations throughout the United States. In addition, subject to the availability of additional financing, the Company anticipates expanding the marketing of its products through such efforts as co-branding, joint-marketing and selling through retail kiosks in shopping malls. The Company has also begun to expand by offering customized telemarketing services to companies and institutions who wish to utsource their telemarketing needs, although these customized services are not yet a material portion of the Company's business. These companies and institutions can retain the Company on a project by project basis to take advantage of the Company's telemarketing expertise and infrastructure instead of having to develop or support telemarketing in their own operations. The fees for these services are based on either a per minute charge or a combination of hourly and commission rate. See "Customized Telemarketing Services." The Company was incorporated under the laws of the State of Oklahoma in January 1987 under the name Intechnica Learning Systems, Inc., and was reincorporated in Delaware in July 1989 when its name was changed to Intechnica International, Inc. The name of the Company was changed to Multi-Media Tutorial Services, Inc. in November 1994 shortly after its acquisition of Video Tutorial Services, Inc. ("VTS"), which is a New York corporation organized in 1985. In April, 1995, the Company completed its initial public offering ("IPO") of Units of Common Stock and Warrants, generating net proceeds of $5.8 million. The Products The Products The Company's products consist of an extensive line of "Math Made Easy(TM)", "Reading Made Easy(TM)" and ESPN(TM) How-to Sports videotapes and ancillary material for direct sale to consumers via direct marketing through national and local TV and radio advertising. See "Sales Marketing & Distribution" Current Products Math Made Easy(TM) The Company offers over 100 mathematics videotapes in the Math Made Easy(TM) series. The series, which was developed and produced by the Company, is geared to students ranging from pre-school to college and adult education. Topics covered by the series include number concepts, basic arithmetic, fractions, decimals, percents, word problems, fundamentals of pre-algebra, algebra, logic, geometry, statistics and probability, pre-calculus and calculus, trigonometry and advanced calculus. This product line is marketed by the Company through television and radio advertising with specific "800MATH telephone numbers directed to its telemarketing staff and is also sold directly to schools. The average math consumer order consists of a set of five educational videotapes at a price of $200. Sets of five video tapes are sold to schools at a price of $250, and $9.95 per each additional workbook Reading Made Easy(TM) The Company has also entered into non-exclusive agreements with various companies to distribute 23 tapes of reading and literacy educational products as part of its Reading Made Easy(TM) series. The products include reading readiness, letter identification, grammar, and reading comprehension which cover topics from preschool through junior high school. The various titles include videotapes, audiotapes and workbooks and flash cards. The Company purchases these products at discounted rates from the respective manufacturers or distributors and distributed through the Company's direct marketing division. Currently, the Company advertises its Reading Made Easy(TM) on cable and spot television with specific "800 read" telephone numbers directed to its trained telemarketing staff. The average reading consumer order consists of five videotapes at a price of $159. | ||||||||||||
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