Non-Tech
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BTOB, the Internet-enabled Business to Business Bank
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| An SI Board Since April 1999 |
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First Sierra Ticker Changes to BTOB at Start of Business
Monday, April 19
-- Change Reflects Business-to-Business E-Commerce Success
HOUSTON--(BUSINESS WIRE)--April 16, 1999-- First Sierra Financial, Inc. (Nasdaq: FSFH - news) will change its ticker symbol to BTOB at the opening of the market Monday, April 19, 1999.
As the Company announced April 12, the change reflects its success in the area of business-to-business e-commerce and its business strategy of developing an electronic community of business customers. First
Sierra furthered that strategy April 14 with its announcement that, subject to regulatory approval, the Company will establish the first Internet- based business-to-business bank. The bank, which will offer a broad range of business banking products to First Sierra's existing customer base of more than 50,000 small businesses, is expected to be operational by the end of the fourth quarter of 1999.
First Sierra Financial, Inc., headquartered in Houston, Texas, is an e-commerce technology and services provider to small businesses. The Company customizes lease financing products and offers servicing, consulting and technology solutions via on-line connections to its e-commerce software system. The Company acquires, originates, sells and services equipment leases on a wide range of computers and peripherals, software, telecommunications, and diagnostic equipment as well as other specialized equipment for the health care, automotive, food and hospitality industries. First Sierra operates 28 offices in 14 states in the US and three locations in the UK.
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