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E-commerce Site Set to Take the Bite Out of Back Pain Major new initiative to be launched in the ergonomic and back comfort products field TORONTO, Sept. 8 /CNW/ - Nexterra Property Group Inc., a junior capital pool issuer whose common shares trade on the Alberta Stock Exchange under the symbol ``NEX', announced today that it has signed letters of intent to purchase the assets of Toronto-based Backs Etc. Inc. - an ergonomic and back comfort products retailer - and certain related companies, for about $1.1 million. The acquisitions are non-arms length. ``Completing these transactions will enable Nexterra to quickly achieve its goal of becoming the dominant online retailer for ergonomic and back comfort products in the North American market,' said Gary Lands, President and CEO of Nexterra. In order to fund the acquisitions, as well as to provide capital to commence development of the proposed e-commerce initiative Nexterra intends to raise a minimum of $3 million by private placement and/or public offering. The acquisitions and the financing will constitute Nexterra's ``Major Transaction' and are subject to the approval of the Exchange. Additionally, completion of the transactions is subject to a number of conditions for the benefit of Nexterra including shareholder approval, general due diligence and the success of the proposed equity financing. THE TRANSACTIONS ---------------- Nexterra has entered into a letter of intent with BACKS etc. and Backs Etc. Franchising Inc. for the purchase of franchising rights and assets related to a retail location and corporate offices in Toronto. Specified intellectual property rights will initially be licensed to Nexterra and it is intended that Nexterra will acquire these rights for nominal consideration after three years, provided that Nexterra has honoured certain commitments. The sale price of $840,000 is to be satisfied by a combination of assumption of liabilities in the amount of approximately $100,000, cash in the amount of approximately $146,000, the issuance of approximately $130,000 in convertible debentures (convertible into common shares of Nexterra at the option of the holder at a price of $0.18 per share), bearing interest at prime plus 1%, and the issuance of approximately 2,575,000 common shares of Nexterra (to be issued at a price of $0.18 per share). Nexterra has also entered into a letter of intent with Colane Inc., a BACKS etc. franchisee, for the purchase of assets related to a retail location in Richmond Hill, Ontario. The sale price of $270,000 is to be satisfied by a combination of assumption of liabilities in the amount of approximately $120,000, cash in the amount of approximately $58,000 and the issuance of approximately 500,000 common shares of Nexterra (to be issued at a price of $0.18 per share). The parties have agreed to work towards the signing of definitive agreements by September 22, 1999, with closing of the deal no later than December 1, 1999. BACKS etc. management will join Nexterra after the completion of the transactions. Gary Lands and Alex Neuman are presently directors and officers of the vendors, and will, on the completion of the transactions, become co-chief executive officers of Nexterra. Mr. Lands is presently a director, and President and CEO, of Nexterra. Mr. Lands and Mr. Neuman through their respective holding companies, presently each control: 50% of the issued shares of Backs Etc. Inc. and Backs Etc. Franchising Inc.; and 25% of the issued shares of Colane Inc. Upon the completion of the transactions, Mr. Neuman will join the board of directors of Nexterra. Prior to his involvement with the vendors, Mr. Neuman practiced corporate/commercial law in Toronto for 15 years. THE ERGONOMIC AND BACK COMFORT PRODUCTS FIELD --------------------------------------------- BACKS etc.'s target customer audience includes: anyone who suffers from back pain (85% of adults will suffer from back pain at some time in their lives and back pain ranks immediately behind the common cold as the most common reason adults visit their family doctors); and anyone who appreciates comfort. Products presently offered by BACKS etc. include office seating, ergonomic workstations, recliners and lounge chairs, sleep systems, pillows, back supports, pain relief devices, and books. In due course, Nexterra intends to expand the online offerings to include a broad array of general health and wellness products. Nexterra's decision to purchase these assets and launch a major online retail initiative is bolstered by a research study conducted by GreyInteractive - a division of Grey Advertising. The study consisted of a market analysis and e-commerce opportunity report to address the size of the potential online market in North America for ergonomic and back comforts products. GreyInteractive's study found that, through the intelligent development and implementation of its on line strategy, Nexterra could position itself as a leading North American online provider of ergonomic and back comforts products, and ``... has an outstanding opportunity to successfully sell ergonomic and comfort products via the Internet with a full-scale e-commerce solution.' The study continues ``the competitive analysis... shows that ergonomic and comfort product providers have not aggressively tapped into the online market.' The GreyInteractive study concluded that, at the end of 1998, the size of the target market for the BACKS etc. product line - adults with an above average income aged 30 to 60 years, who live in North America and shop online - was 8.75 million. Growth potential for this target market is significant given that: total Internet usage in the United States is expected to double between 1998 and 2002; and online purchasing of household goods, including furniture - a category which represents a significant percentage of BACKS etc.'s existing business - is expected to grow from less than 1% today to about 9% of the market in the United States by 2003. In addition to seasoned management, BACKS etc. brings extensive product knowledge, strong supplier relations, sensitivity to consumer needs and ongoing cash flow. Nexterra's management believes that this, coupled with Nexterra's ability to access public capital markets, make up the building blocks of Nexterra's intention to become North America's leading online retailer of ergonomic and back comfort products. | ||||||||||||
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