| An SI Board Since November 1999 |
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SWBD |
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Switchboard, Inc. filed an S-1 on October 29, 1999
Web site: switchboard.com
From the S-1:
We are a leading Internet-based local merchant network interconnecting consumers, merchants and national advertisers. We connect consumers searching for specific products and services with the merchants that provide them. We offer our users local information about people and businesses across the United States, including listings of over 96 million individuals, 12 million businesses and four million e-mail addresses. Our online network gives merchants a fast, easy, cost-effective way to get their businesses represented online and facilitates commerce by connecting them with consumers. We provide an effective online lead generation engine for these local merchants and for national advertisers that reaches consumers motivated to buy products and services in specific geographic locations.
We entered into a strategic relationship with CBS in June 1999 providing for $95.0 million in advertising and promotion through 2006 across CBS media properties, including television, radio and outdoor advertising. Our strategic alliance with CBS positions us to build our brand, attract consumers and increase the credibility of our service with local merchants. In addition to our CBS relationship, we reach a large base of consumers and local merchants through our relationships with financial services, telecommunications and newspaper companies and Internet destinations. Through these relationships, we aggregate new merchants into our network and increase the number of consumers using our Web site.
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