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LFMN LIFEMINDERS.COM

An SI Board Since January 2000

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Emcee: ruey220	Type: Unmoderated

Introduction Compact

LifeMinders.com Surpasses 6.5 Million Members

Adds 500,000 New Members in One Week

HERNDON, Va., Dec. 21 /PRNewswire/ -- LifeMinders.com announced today it has surpassed the 6.5 million member mark, adding more than 500,000 members
in one week and significantly extending its lead in the member based online direct marketing field.

``This average daily membership growth of roughly 75,000 per day is a record for us,' said Stephen R. Chapin, Jr., President and CEO of LifeMinders.com.
``We're looking forward to continued strength in membership growth that will benefit our advertisers.'

LifeMinders.com announced it had reached the 6 million member plateau on December 8. That same day, the company launched its largest membership drive in its
history. More than 350,000 new members enrolled in the first two days of the program, Chapin said.

LifeMinders.com permission-marketing approach enables members to receive personalized messages to help them better manage their lives. For example,
LifeMinders.com ``Holiday Sanity' shopping promotion was designed to help members cope with the rigors of the holiday season. The service provides helpful tips
for the holidays along with notices of shopping discounts from on-line retailers.

``LifeMinders is unique in the eMarketing pantheon,' H. Perry Boyle, Sr. Analyst with Thomas Weisel Partners, wrote in a recent analysis of the company's new
membership numbers. ``We think the Company is set up to be a winner as data and permission become increasingly valuable in the crowded world of Internet
advertising.'

LifeMinders.com offers 12 e-mail reminder categories including Family, Entertainment, Home, Personal Events, Pet, Sports, Cooking, Auto, Personal Finance,
Health & Fitness, Travel and Shopping. The company's e-mail messages provide pertinent information such as identifying the right time for a member to fertilize the
rose garden to the release date of a favorite video. The service can also track the behavioral and cognitive development of a child from birth to 15-years-old.

Advertisers can simultaneously tap into the unique trust relationship LifeMinders.com has established with members and get real-time feedback on the effectiveness
of advertising messages. LifeMinders.com advertisers include Petsmart.com, InsWeb, Mercata.com and other leading retailers.

To become a member, users go to the LifeMinders.com homepage (http://www.lifeminders.com) and fill out a customized personal profile. Thereafter, they can
anticipate the arrival of timely and helpful e-mail messages. As the relationship between the member and LifeMinders.com evolves over time, the messages become
more personalized.

About LifeMinders.com, Inc.

Founded in 1996, LifeMinders.com, Inc. (Nasdaq: LFMN - news) is an online direct marketing company that sends millions of highly personalized e-mails each
week to more than 6 million members with more than 25 million personal profiles as of Dec. 7, 1999. A free service, LifeMinders.com, helps members keep track of
all the important areas of their lives, including Family, Entertainment, Home, Personal Events, Pet, Auto, Personal Finance, Health & Fitness, Travel and Shopping.
Key advertisers include The Home Depot, Kimberly-Clark (Huggies brand), Universal Studios, Mercata.com, PETsMART.com, InsWeb, Miadora.com, The
Home Depot, NextCard and Starwood Hotels.

LifeMinders.com, LifeMinders and the LifeMinders.com logo are trademarks of LifeMinders.com, Inc.

Go to reply# or date (mm/dd/yy):

Reply	Message Preview	From	Recs	Posted
3	Yeah, they were really something.	Howard C.	-	10/4/2002
2	Now 12.5 Million members . . . This could be something. And that's NO Bull	NO Bull	-	6/27/2000
1	Check out these guys... Tuesday January 25, 12:23 pm Eastern Time Company	washdeck98	-	1/25/2000

Go to reply# or date (mm/dd/yy):