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October 6, 1999 B2BSTORES.COM INC (BTBC) S-1 Filing (SEC form S1) b2bstores.com(Trademark) is a branded Internet web site specifically designed to assist business customers in the operation and development of their businesses. b2bstores.com provides user-friendly online access to business products and supplies, and will be expanded to provide access to business services, auctions and business-related information and content. Our objective is to become a leading, one-stop Internet destination that enables business customers to conduct e-commerce, communications and other online interaction with their customers, suppliers and colleagues. We began our commercial operations in September 1999 and have generated only nominal revenues to date. We offer an expanding range of products for purchase online, the supply and delivery of which is accomplished through fulfillment arrangements with vendors and other third parties. We currently offer business and business-related products in the following categories: o office supplies o office furniture o janitorial supplies o safety and industrial supplies o computer supplies o desktop computer systems o notebook computer systems o computer peripherals o software o financial products We believe that b2bstores.com will provide business customers with the combined abilities to purchase a broad range of quality products, access a wide variety of business-related services and research comprehensive business information, all at a single, user-friendly web site. OUR OPPORTUNITY Historically, businesses have had to access a number of separate, traditional (i.e., non-Internet) sources to obtain the products, supplies, services and information necessary for their operations. Businesses are now increasingly utilizing the Internet as a valuable tool to access these sources and to operate more efficiently. Currently, the vast majority of business web sites focus on the offering of one of the following three types of business solutions: o Product sites. These web sites focus primarily on the online sale of products. Many of these web sites historically have focused on computer hardware and software, with limited diversification into other products. These web sites are often designed for the retail consumer, with little specialization in products intended for business customers. o Service referral sites. These web sites focus primarily on the referral of business customers to services provided by other companies. Most of these web sites historically have functioned as simple directories and have offered referrals in only a limited number of business categories to business customers in a limited number of geographical locations. Typically, the listings on these web sites have no detailed information about the businesses to which they are referring business customers. o Business content sites. These web sites primarily offer business customers access to a wide array of articles, information and news services that are aimed at the business customer. These web sites seek to generate revenues through the sale of business information and by attracting high-volume traffic and then leveraging this traffic into advertising revenue. OUR OBJECTIVE AND STRATEGY We are creating an easy-to-use Internet web site that will provide our business customers access to quality products, a premier network of business services and a broad menu of business content. Our objective is to become a leading, one-stop Internet destination for business customers--a place where they conduct their business-to-business transactions, build relationships with customers, suppliers and colleagues, and conduct their business-related research. The key elements of our strategy include: CREATING AWARENESS OF THE B2BSTORES.COM BRAND. Our marketing efforts strive to present b2bstores.com as an enjoyable, easy-to-use Internet site that helps businesses work more efficiently and cost effectively. We intend to use a significant portion of the proceeds of this offering to build awareness of our brand and to drive traffic to our web site. EXPANDING OUR PRODUCT OFFERINGS. We regularly seek to expand our product offering categories and the breadth of products available in these categories through the creation of relationships with vendors and distributors. We anticipate that the sale of products through our web site will account for the majority of our revenues. We also intend to introduce auction capabilities to our web site, thereby increasing the types of products available at b2bstores.com and providing our business customers with the opportunity to transact business directly with one another. CREATING AND EXPANDING OUR BUSINESS REFERRAL SERVICES. Beginning in the fourth quarter of 1999, we will begin to offer our business customers access to many business services, on a referral basis. It is anticipated that these service will include 401(k) consulting; accounting; insurance; advertising; leasing services; brokerage services; legal services; and telecommunications services. Our customers will be able to research service providers and interact with them and, in many cases, engage their services without leaving our web site. CREATING MARKETING AND DISTRIBUTION ALLIANCES. In order to increase the number of business customers that visit our web site, and to enhance our product and service offerings and e-commerce infrastructure, we are actively pursuing relationships with, among others, providers of business products; providers of business and professional services; proprietary online services; operators of leading Internet portals; and producers of Internet content. ENHANCING WEB SITE UTILITY THROUGH THE CREATION OF COMMUNITY AND THE PROVISION OF BUSINESS CONTENT. Our web site strives to create community among our business customers and their customers, suppliers and colleagues. Our web site's community and business information functions are designed to provide easy interaction between the business customer and the web site, and the business customer and other business customers. Our web site also will provide our business customers with access to highly specific information and interactive capabilities that would be impossible or cost prohibitive to provide in other mediums, such as trade journals or broadcast. CREATING AND EXPLOITING ADVERTISING REVENUE OPPORTUNITIES. Our web site is specifically designed for business customers and we will spend a significant amount of capital on marketing efforts designed to drive business customer traffic to our site. We believe that a concentrated user base of business customers will possess characteristics highly desirable to business-to-business advertisers, and will differentiate our web site from most other e-commerce web sites. PROVIDING VENDOR MANAGEMENT SERVICES FOR OTHER WEB SITES. We intend to utilize our capabilities in the management of vendor relationships to provide commerce management services to other web sites. We will allow other business-related web sites to access our product offerings and offer these products to their own users. Product orders placed through these web sites will be processed through our systems, and fulfilled by our fulfillment agents. We will charge our web site partners negotiated commissions based on sales of our product offerings generated through their web sites. ACQUIRING COMPLEMENTARY CONTENT AND TECHNOLOGY. We will regularly seek to acquire business content and e-commerce technologies that are complementary to our business focus and objective. We may acquire content and/or technologies through the purchase of assets or the acquisition of companies possessing these assets. We may pay for any such asset purchase or acquisition in cash, through the issuance of our securities or a combination of cash and securities. | ||||||||||||
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