| An SI Board Since September 2000 |
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ROAC |
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This company is currently selling for just over 1/2 its book value. I believe it is a good long-term investment
Rock of Ages Corporation is an integrated granite quarrier, manufacturer and retailer whose principal product is granite memorials used primarily in cemeteries. The Company owns and operates 13 active quarry properties and 10 manufacturing and sawing facilities in North America. The Company markets and distributes its memorials on a retail basis through 97 Company-owned retail sales outlets as of March 21, 2000. The Company also sells memorials wholesale to approximately 2,100 independent memorial retailers in the United States and Canada, including approximately 400 independent authorized Rock of Ages retailers that, in addition to the Company's owned retail sales outlets, are the primary outlet for the Company's branded memorials. The Company markets its memorials at four quality and price points under four separate brand names: Rock of Ages Signature, Rock of Ages Sealmark, Golden Rule by Rock of Ages and Stone Eternal by Rock of Ages. The Company also sells non-branded memorials.
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