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Biotech / Medical
IMI:TSE International Medical Innovations Inc.
An SI Board Since November 2000
Posts SubjectMarks Bans Symbol
66 3 0 PMD.TO P
Emcee:  gg cox Type:  Unmoderated
IMI International Medical Innovations (IMI on Toronto)
21 million shares
About 25% owned by insiders
www.imin.ca

Tuesday November 14, 10:00 am Eastern Time

Press Release

SOURCE: IMI International Medical Innovations Inc.

Non-Invasive Skin Cholesterol Test
Identifies People at Risk of Heart
Disease

Canadian-developed test could be available within six months

NEW ORLEANS, Nov. 14 /CNW/ - Canadians may soon have their
cholesterol
level tested on the palm of their hands, according to research presented
today at
the American Heart Association meeting in New Orleans. Results of a
pivotal
clinical trial show that skin cholesterol is an effective way of identifying
patients
who have a build-up of plaque in their arteries, enabling doctors to treat
them
earlier before more damage is done.

The new test, called Cholesterol 1,2,3(TM), does not involve blood,
fasting or
waiting hours or days for results. It is a three-minute test done with two
drops of
liquid on the palm of the hand. A colour change is read with a highly
sensitive
reader, and provides the health professional with a quantifiable result that
indicates the patient's risk for cardiovascular disease.

Results of the 400-patient clinical trial show that high levels of skin
cholesterol
closely parallel coronary artery blockage, which can lead to heart attack.
Patients
in the trial also underwent angiography (dye injected in the veins through
a
catheter and viewed) to detect blockages in their arteries.

"This is the most important study done on skin cholesterol to date because
it
compares the test with angiography - the gold standard for diagnosing
atherosclerosis," said Dr. Dennis Sprecher, lead investigator for the trial
and a
cardiologist at The Cleveland Clinic Foundation. "There is a correlation
between a
patient's skin cholesterol and the number of blood vessels with significant
disease,
which tells us the skin cholesterol test is an effective predictor of disease."

Earlier research done using the skin cholesterol test compared Cholesterol
1,2,3
with stress test results, and showed a strong correlation prompting the
latest
research. Because angiography is the more commonly accepted standard
for
measuring coronary artery disease, a trial comparing Cholesterol 1,2,3 to
angiography was necessary to demonstrate the test's true effectiveness.

Doctor's office, pharmacy and potentially at home

Cholesterol 1,2,3 was developed by Canadian predictive medicine
company IMI
International Medical Innovations Inc. The company expects to submit the
product to the Canadian Health Protection Branch for approval early next
year,
and approval could come as quickly as six weeks later.

"Canadians may start seeing Cholesterol 1,2,3 tests in their doctor's office
and
pharmacy as early as this spring," said Dr. Brent Norton, President of IMI
and a
family physician. "The research presented at the AHA will form the basis
of our
submissions to both the Canadian Health Protection Branch and the
American
FDA."

"At the same time, we are continuing research to confirm that skin
cholesterol can
be used to monitor a patient's response to cholesterol- lowering therapies
used by
hundreds of thousands of Canadians. That could also lead to a home
version of
the Cholesterol 1,2,3 test," said Dr. Norton.

IMI is a Canadian and world leader in predictive medicine, dedicated to
developing innovative products for the rapid and early detection of life-
threatening conditions, particularly cardiovascular disease and cancer. IMI
is
located in Toronto, with shares traded on the Toronto Stock Exchange
(TSE: IMI
- news).

This news release contains forward-looking statements that reflect the
company's
current expectation regarding future events. The forward-looking
statements
involve risk and uncertainties. Actual events could differ materially from
those
projected herein and depend on a number of factors including, but not
limited to,
changing market conditions, successful and timely completion of clinical
studies,
uncertainties related to the regulatory approval process, establishment of
corporate
alliances and other risks detailed from time to time in the company's
quarterly
filings.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is
available
on the Canadian Press Photo Network/

For further information

Andrew Weir, Director, Communications, IMI, (416) 222-3449 ext. 27,
aweir@imin.ca
Sherry Zarins or Ellen Woodger, Veritas Communications Inc., (416)
482-2248, zarins@veritascanada.com
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