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Technology Stocks
SIKY $5.50 EPS?!!
An SI Board Since December 2002
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Emcee:  Wayne Rumball Type:  Unmoderated
BOCA RATON, Fla.--(BUSINESS WIRE)--Dec. 10, 2002--On December 3,
2002, Sticky Web, Inc. (SIKY) (Pink Sheets:SIKY) released its
three-year proforma business and revenue plan. The plan consists of a
proforma business plan with revenue models that take advantage of the
Company's existing software and marketing products and services.
SIKY is projecting that the Company will generate revenues that
exceed $60 million growing to over $248 million in year three based on
marketing the SIKY software and products that include Sticky Web(R)
mystickyweb.com, the starwebsystem.com "Online
Business Centers," MailWiz(R), and its marketing Seminars, and other
marketing products and services. These products and services are
designed to bring a complete turnkey web design, hosting and marketing
service to the small business.
SIKY also believes that it will generate $22 million-30% EBITDA
growing to $83 million-33% EBITDA for the same years. Based on the
current issued and outstanding shares the Company expects to generate
$1.47 earnings per share in year one growing to $5.50 earnings per
share by year three. Currently there are approximately 2.3 million
shares in the public float.
"The nature of our software greatly enhances the performance and
profitability of our Company and marketing capabilities. We are able
to pass along these same performance qualities to our clients through
the sale and licensing of our software and marketing products," Thomas
L. DiStefano III, CEO/Chairman Sticky Web, Inc.
The new proforma business plan with revenue models are based upon
marketing the SIKY software and products that include Sticky
Web(R)-www.mystickyweb.com, www.starwebsystem.com system, MailWiz(R),
and designed to bring a complete turnkey web design, hosting and
marketing service to the small business. MailWiz(R) is the SIKY e-mail
management system that has application for both the small business
with a limited marketing budget and the corporate client that requires
the ability to manage their own direct marketing campaigns.
Included in this proforma business plan the Company plans to
further develop its Online Business Centers that are sold through its
Seminars as well as protected web hosting, commercial e-mail sending
in both the Opt-In and targeted categories, sales of mailing lists,
lead generation, and data collection services. Currently the Company
has 350 million OPT-IN e-mail addresses worldwide and can generate
450,000 leads per month.

About Sticky Web, Inc.

Sticky Web, Inc. is a leading provider of proprietary Web based
technology and marketing products and services that provide Web
publishing, e-mail management, Web hosting, traditional, Internet and
innovative marketing services to global clients. The core
technologies, Sticky Web(R) and Mail Wiz(R), provide a comprehensive
suite of technology products and marketing services that enable users,
individuals and businesses of all skill-sets to become Web publishers,
online advertisers, e-marketers and real-time collaborators. The
solutions include Web publishing, automated e-mail management and
marketing, e-commerce, secure hosting and multiple user work platforms
that are all delivered from the Company's secure servers to the
subscriber's browser. The technologies and marketing services are
designed specifically for the demands and needs of novice to the most
sophisticated Web publishers, e-commerce merchants and large corporate
advertisers.
With offices in Boca Raton, Florida and Northridge, California,
Sticky Web Inc. and is headed by Thomas L. DiStefano III as
Chairman/CEO and Hector Sectzer as President. The Company's Florida
corporate office telephone number is 561/955-9295 and fax is
561/470-0813 and the California marketing office is 888/711-1141 and
their fax number is 253/663-7169.

This press release contains forward-looking statements as defined
in the Private Securities Litigation Reform Act of 1995. Readers are
cautioned not to place undue reliance on these forward-looking
statements. Actual results may differ materially from those indicated
by these forward-looking statements as a result of risks and
uncertainties impacting the Company's business including increased
competition; the ability of the Company to expand its operations
through either acquisitions or internal growth, to attract and retain
qualified professionals, and to expand commercial relationships;
technological obsolescence; general economic conditions; and other
risks detailed from time to time in the Company's filings with the
Securities and Exchange Commission (SEC).

--30--GAA/mi*

CONTACT: CLX & Associates, Inc., Miami
Robert Weidenbaum, 800/860-8241 or 305/860-3307
Fax: 305/285-9884
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