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Everlast Worldwide Inc. to Introduce Line of Nutritional Products Company Enters Licensing Agreement With Vitamin Branding Corp. for Everlast Nutrition/Health bars, Sports drinks, Vitamins, and Supplements NEW YORK, Aug. 5 /PRNewswire-FirstCall/ -- Everlast(R) Worldwide Inc. (Nasdaq: EVST), manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, today announced that it had entered into a licensing agreement with New York City-based Vitamin Branding Corp. for the development of a line of Everlast nutritional products, including nutrition/health bars, sports drinks, vitamins, and health and bodybuilding supplements. The line produced by Vitamin Branding will be marketed in the US, Canada, and the UK, with expansion into additional international markets underway. The Everlast nutritional line will debut early next year. George Q Horowitz, chairman and CEO of Everlast Worldwide Inc. said, "The introduction of a line of nutritional products represents a natural brand extension for Everlast and, following our agreements for the license of fragrance/grooming aids and dry-cell batteries, helps expand our offerings in the consumer packaged goods market. The rapid consumption of these products will help to keep the Everlast name in the forefront of the minds of athletic consumers." Seth Ratner, president of Vitamin Branding Corp., said, "The Everlast brand has a tremendous heritage in the world of sports and enjoys a very high degree of consumer awareness. It is a brand that signifies power and endurance to the consumer, key motivators for the purchase of sports nutritional products. Use of the Everlast brand name will help establish instantaneous consumer credibility for the Everlast line of nutritional products." About Everlast Worldwide Inc. Everlast Worldwide Inc. manufactures, markets and licenses sporting goods and apparel products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Over the past 90 years, Everlast products have become the "Choice of Champions(TM)", having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales. Through its apparel division, Everlast men's and women's active wear products are sold to over 20,000 retail locations throughout the United States and Canada, including a variety of department stores, specialty stores, catalog operations and better mass merchandisers. In addition to producing and marketing the equipment and accessories, Everlast Worldwide Inc. licenses its brand to providers of men's and women's sportswear and active wear, children's wear, footwear, watches, cardiovascular exercise equipment and gym/duffel bags. At the retail level, Everlast's licensed products generate over $500 million in revenues. The company's Web site can be found at everlast.com. This release contains forward-looking statements that involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, the Company's expansion into new markets, competition, technological advances and availability of managerial personnel. SOURCE Everlast Worldwide Inc. /CONTACT: Hal Worsham, Senior Vice President of Everlast Worldwide Inc., +1-212-239-0990; or Gene Marbach, Investor Relations of Makovsky & Company Inc. +1-212-508-9600, for Everlast Worldwide Inc./ /Web site: everlast.com / | ||||||||||||||
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