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CROX |
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Business Summary: Crocs, Inc. engages in the design, manufacture, and marketing of footwear for men, women, and children under the ‘crocs’ brand worldwide. The company produces soft and lightweight, nonmarking, and slip- and odor-resistant shoes. It also manufactures and sells a line of crocs-branded apparel and accessory items, which include t-shirts, sweatshirts, hats, beanies, and socks, sunglasses, baseball hats, power straps, and kneepads; and nonbranded products, such as spa pillows and kayak seats that are marketed to original equipment manufacturers. The company sells its products through various footwear channels, including specialty footwear stores, outdoor retailers, and sporting goods and department stores. It also sells its products through other specialty channels, including gift shops, uniform suppliers, independent bicycle dealers, specialty food retailers, health and beauty stores, and other specialty stores. In addition, Crocs sells its products directly to consumers through its Web site, www.crocs.com, and through company-operated kiosks that are located in high foot traffic areas. As of December 31, 2005, it operated 50 retail kiosks domestically and internationally. The company distributes its products through approximately 6,500 store locations in the United States. The company was founded in 1999 as Western Brands, LLC and changed its name to Crocs, Inc. in January 2005. Crocs is based in Niwot, Colorado.
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