| An SI Board Since September 2009 |
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SCOR |
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comScore, Inc., together with its subsidiaries, provides digital marketing intelligence platform that enables customers to make informed business decisions and implement digital business strategies primarily in the United States, Canada, the United Kingdom, and Japan. Its products and solutions offer customers insights into consumer behavior, including objective, detailed information regarding usage of their online properties and those of their competitors, coupled with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior. The company?s digital marketing intelligence platform comprises proprietary databases and a computational infrastructure that measures, analyzes, and reports on digital activity. It delivers digital marketing intelligence through its comScore Media Metrix product family and through comScore Marketing Solutions. The comScore Media Metrix product family provides its subscribers, primarily comprising publishers, marketers, advertising agencies, and advertising networks, with intelligence on digital media usage and a measurement of the size, behavior, and characteristics of the audiences for Web sites and advertising networks among home, work, and university Internet populations, as well as offers insights into the effectiveness of online advertising. The comScore Marketing Solutions products combine the proprietary information gathered from the comScore panel to deliver digital marketing intelligence, including the measurement of online advertising effectiveness customized for specific industries in the automotive, consumer packaged goods, entertainment, financial services, media, pharmaceutical, retail, technology, telecommunications, and travel sectors. The company was founded in 1999 and is headquartered in Reston, Virginia.
Website - comscore.com
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