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To: E. Davies who wrote (10968)6/10/1999 9:44:00 PM
From: ahhaha  Read Replies (2) | Respond to of 29970
 
What is 'Net advertising? You keep using this word, so explain how 'Net advertising works.

You have to remember that your arguments are all based on the one way media called TV. The 'Net is under the user's control in a way that neutralizes the effectivity of ads.

I totally disagree that people won't choose a pay-per-download approach. This is the Malone couch potato thesis. If they won't, broadband is doomed because it is too expensive to support using the best tv ads could ever yield. TV ads would have to defeat the user's control and as good as they are, they can't do that.



To: E. Davies who wrote (10968)6/10/1999 10:28:00 PM
From: Ahda  Read Replies (1) | Respond to of 29970
 
I think many right now pay to receive TV cable that does not have advertising on it.



To: E. Davies who wrote (10968)6/11/1999 10:00:00 AM
From: David Harker  Read Replies (2) | Respond to of 29970
 
>The internet will not fulfill its promise without it.

The internet is already "fulfilling its promise" - both from
a user perspective (it is helpful/fun) and from a financial
perspective (lots of dollars made so far). I, and many
others I know, don't even LOOK at the annoying ads filling
little areas of my browser window. I have been an avid
Internet user since Gopher, which came before Mosaic (the
first browser I used). In all that time, I've never clicked
an ad, and probably never will.

I have the @Home service, but never
even bring up their "Browser-like" app (the one w/ their content)
- I just bring up Netscape w/ "my.yahoo" as the homepage, just
like I did before I had @Home. I want fast access to the
"Regular Unfiltered" Internet, not some bundled content with
ads. I'm sure I'm not the only one out there who agrees w/ Ahhaha
on this one - internet ads will be ignored by many... I'm not
investing any money in any company whose plans include making
a profit off internet ads...