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To: ahhaha who wrote (10979)	6/10/1999 10:31:00 PM
From: E. Davies	Read Replies (2) \| Respond to of 29970

explain how 'Net advertising works. Nobody knows for sure of course. Just like all advertising it is about getting your product remembered. Get the name in your face. You have to remember that your arguments are all based on the one way media called TV. The 'Net is under the user's control in a way that neutralizes the effectivity of ads It is also based on magazines, newspapers, and radio. All free or nearly so because of advertising. In all cases of conventional advertising it is a trivial thing to ignore the ad. Push a button, flip a page and its gone. Thats actually a vital part of the ad, I dont think people would tolerate advertising they couldn't ingnore easily. People hunger for real time news, grabbing news clips that you want to see is a great app. for broadband. One of those no-brainer uses. You honestly think anyone will pay for it? Heck no. www.cnn.com will never succeed on a subscription basis. Its free. Paid for someday by advertising or no more cnn.com. Eric

To: ahhaha who wrote (10979)	6/11/1999 12:58:00 AM
From: Ron Dior	Read Replies (1) \| Respond to of 29970

There is no doubt that eventually, all internet access will be free. Now what about content providers? What do you know, more and more of them are becoming (you guessed it), free. So, where is all the money going to come from to make these net and content providers successful? Advertising of course. The net will follow in the footsteps of Radio and T.V. Now Ahhaha makes a very interesting statement. He said: "TV ads would have to defeat the user's control and as good as they are, they can't do that." I would have to agree that not many T.V. ads are good enough to defeat my control. If I could just simply push a button on my T.V. and skip through the commercials, I would in a New York second. The internet gives us this control, or does it? Lets look at the other side of the coin. These content providers do have the means to make you sit through online commercials if they want to. Easy enough you say, if they do that I just won't be bothered with their service! Ah, but what if you really like their service? What if I liked it so much that you would put up with these foolish interruptions during usage? Think about it, this is the same reason that we (the public) sit through advertisement after advertisement on T.V., isn't it? A perfect example of this is found at an existing site. If anyone has ever visited the entertainment website bezerk.com, you would see literally thousands of people playing games for hours. Bezerk runs commercials between game play, roughly 60 second spots. There is no way around these commercials. If you want to play, you have to sit and watch them. They have advertisers such as Intel, Hyundai, IBM, and many others. The point I am making is that if the net becomes entertaining and interesting enough people will buy the advertisements. If they could turn them off they would, but they won't be able to. They will have to sit through their share of netmercials just like we do with T.V. It is up to the content and net providers to work together to make the web an interesting enough experience. Right now the net is uninteresting to most, fairly interesting to some, and extremely interesting to a handful. As the net evolves that will all change, unfortunately the internet still has a long way to go. Ron Dior