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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Joseph Pareti who wrote (63118)6/24/1999 4:21:00 AM
From: Gary Ng  Read Replies (1) | Respond to of 1571200
 
To All: About Athlon pricing

How come they set such a low price for the fastest x86 ?

Gary



To: Joseph Pareti who wrote (63118)6/24/1999 6:00:00 AM
From: survivin  Read Replies (2) | Respond to of 1571200
 
Not that bad in germany. Only down 10%.

Technology News
Thu, 24 Jun 1999, 5:17am EDT

Advanced Micro Shares Slide in Europe After Warning of Second-Quarter Loss
By Molly Williams

Sunnyvale, California, June 24 (Bloomberg) -- Shares of
Advanced Micro Devices Inc. traded in Europe fell after it said
competition from Intel Corp., AMD's biggest rival in the
microprocessor market, will result in a bigger-than-expected
second-quarter loss.

AMD shares fell as much as 1.7 euros, or 9.9 percent, to
15.5 euros in Frankfurt. The stock has lost about 45 percent of
its value since trading as high as $33 in January. The company
said it expects an operating loss of about $200 million,
including a restructuring charge, and sales of less than $600
million.

Some customers that switched to Intel products in the first
quarter, when AMD couldn't make enough chips, didn't return, the
company said. AMD is counting on its powerful new Athlon chip,
formerly called K7, to help it compete with Intel as prices for
its low-end K6-2 plummet and Intel unveils faster Celeron chips
to regain market share that AMD took last year.
''They are getting hit from all sides,'' said analyst Drew
Peck of SG Cowen Securities. ''Pricing is abysmal, they are
losing market share and PC unit demand is falling.''

For the second quarter, analysts had expected a loss of 40
cents a share, the average estimate from First Call Corp.
Forecasts ranged from a loss of 18 cents to a loss of 73 cents.
In the year-ago quarter, AMD reported a loss of $64.6 million, or
45 cents a share, on sales of $526.5 million.

The company, based in Sunnyvale, California, also said it
expects to ship only about 3.7 million of its K6 chips in the
second quarter, compared with forecasts for about 5 million.

AMD made its warning yesterday after the close of regular
U.S. trading. The company's shares fell 5.5 percent yesterday on
concern it would warn about second-quarter results.

Recurring Problem

AMD had a loss of $118.8 million, or 81 cents a share, in
the first quarter. The company originally had been expected to
have a profit in that quarter. It warned three times that Intel's
price cuts and a production glitch would result in a loss.
''The loss is more than expected, but it could have been
worse,'' said Jerry Dodson, fund manager at Parnassus Fund, which
owns 300,000 shares of AMD. ''If there is something to be hopeful
for, it's that K7 is still on track.''

In the second quarter, AMD has been hammered as National
Semiconductor Corp. decided to sell or shutter its Cyrix personal-
computer chip business and sold off existing inventory at a steep
discount. That, coupled with aggressive pricing from Intel to
small PC makers, crushed AMD's prices.
''K6 prices took a beating,'' said AMD Chief Executive Jerry
Sanders. He said average selling prices are expected to be in the
low $60 range for the quarter, down from $78 in the first
quarter, and will continue to decline. ''We need the higher ASPs
of Athlon to return to profitability.''

Athlon, AMD's most expensive chip yet, will run at speeds as
fast as 600 megahertz, faster than current Intel products. The
Athlon will cost $699 for the fastest version, $479 for a 550MHz
version, and $324 for the 500MHz version. A 700MHz version is due
out in the fourth quarter.

Sanders said AMD will ship ''tens of thousands'' of Athlon
chips this quarter and ''hundreds of thousands'' in the third
quarter. PCs running on the processor are expected to be
available in the third quarter.





To: Joseph Pareti who wrote (63118)6/24/1999 8:52:00 AM
From: Scumbria  Read Replies (1) | Respond to of 1571200
 
Intel's market segmentation strategy is completely dependent on having a small MHz lead at the top. Without that, the strategy collapses.

Scumbria