To: JP Sullivan who wrote (27884 ) 8/5/1999 1:02:00 PM From: Jon Stept Read Replies (5) | Respond to of 74651
Winston, Free ISP access a threat to AOL? I am not convinced that it is time to hammer the nails in the AOL coffin. Free ISPs alone are definitely not a threat to AOL as some have been around (FreeI.net) and others are just entering (Brand 3 and Net Zero) some with unique models. None of these have been seen by the industry as a threat to AOL. As you probably know, the only threat that has been weighing on AOL is the broadband access issue. Free anything does not mean that it will drive the competitior out of business. Are Free PCs a threat to PC manufacturers? I don't think the industry has percieved it as such. Maybe the "free" issue reminds all of us of the browser wars and how Microsoft captured the internet browser market. Will free ISP access by Microsoft mean that they will steal ISP market share? I don't think so because the factors behind each sector are different, although Micrsoft is responding to each for the same reason- the operating system threat. Microsoft saw Netscape as a threat to it's operating system, so Microsoft mitigated Navigator as a threat by introducing their own browser as a transition to their integrated browser in Windows. Users got mostly the exact same experience if they used Navigator or Explorer. However, this did not stop AOL at all, because AOL is a proprietary interface, and users will get a totally different experience if they user Explorer compared to the AOL interface. And that is the difference. AOL makes it very easy for users to get online, and no ISP has yet come close to duplicating that. Remeber when the internet took off in 1997? And people were saying AOL is dead because, well, there is so much more out there and their are other service providers and AOL was considered toast. The opposite happened.... more people wanted to get on and participate on AOL because, possibly in part, it was so much easier than the internet. People that use AOL are not accessing it as an ISP as in Free ISP service... they are paying for it because they like the ease of use and the features that are found no where else on the internet. Microsoft has not duplicated that mature, proprietary, impenetratable wall. They are trying... unauthorized access to AOL's messaging servers comes to mind. But, Microsoft will have to come up with something else besides free access to attract any AOL users or new users. And the really interesting thing is AOL has not even begun to pull out their ammunitiion... Microsoft fired first, and with the DOJ looking ove everyones shoulder that could have been seen as Microsoft blinking first. Just what AOL was waiting for... Just my opinion. Jon :)