To: Jon Stept who wrote (27906 ) 8/5/1999 9:24:00 PM From: JP Sullivan Respond to of 74651
I am not convinced that it is time to hammer the nails in the AOL coffin. Neither am I. Not in the short term, anyway. Seventeen million subscribers do not evaporate overnight. But in the longer term, I'm not so sure about AOL's ability to thrive.AOL makes it very easy for users to get online, and no ISP has yet come close to duplicating that. This is not something difficult to achieve, and that's the problem. I bet there are a host of bright young things out there, who, if given the right amount of support (mainly $$$), can match and better AOL's ease of use.Remeber when the internet took off in 1997? And people were saying AOL is dead because, well, there is so much more out there and their are other service providers and AOL was considered toast. AOL would have died had it not opened itself up by offering access to the Internet. (In the same vein, MSFT would be in deep trouble now if not for Bill's (in)famous "embrace and extend" strategy.) AOL's success today is because of the Internet. Can you imagine AOL surviving if it is shut out from the Internet? Compuserve was a stodgy service that opened up too late and eventually ended up being bought out by AOL. I was a Compuserve subscriber for many years. I was there only because there wasn't a better alternative (the software bulletin boards, mainly). But as soon as Web sites began sprouting up like mushrooms and they offered the information I needed, it was good-bye and good riddance Compuserve.The opposite happened.... more people wanted to get on and participate on AOL because, possibly in part, it was so much easier than the internet. I believe most people join AOL as a means to get onto the Internet in a hassle-free manner. Some of the less techno-savvy subscribers probably identify AOL as the Internet. In essence AOL is a gateway to the Internet. If MSFT delivers the same ease and features and then throws in that attention-getting "free service", I'm wondering how soon before AOL's balance sheet starts bleeding.And the really interesting thing is AOL has not even begun to pull out their ammunitiion... You have my attention here. What kind of ammunition does AOL have? The DOJ? What are its alternatives to fight off the competitor from hell (well, okay, Redmond)?