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Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG) -- Ignore unavailable to you. Want to Upgrade?

To: Zeev Hed who wrote (33343)	8/8/1999 12:43:00 PM
From: REW	Read Replies (2) \| Respond to of 44908

The "reality check" should be made by first understanding the differing business and marketing plan of this TSIG compared to the standard models you use. First there is no to very little advertising. Also the calling center has already been set up with prior expenditures so the expense is the cost of additional operator personnel. Mailings will be necessary in some cases to initially get the contracted lower echelon's attention and the following support from the client headquarters should run with this mailing and continue afterward within their communication structure. It may be necessary, on occasion, to make further contact from TSIG. The Lifetime contract is unique due to the setup being through a third party and also being brought by the NMF. This required additional steps to initiate the contacts but should greatly increase the results. The cost factors involved should also prove to be minimal when the actual results come in. The schools are now starting to come into session and the real decisions should be made over the next month as to what path they will take to achieve the needed funding for the children's needs. It is also still being overlooked that the Music Depts are another deal within this contract. That might be one of the reasons the outbound marketing is pointed at this group. Further reasoning might become apparent later. Those that think Gordon's desire for the Lifetime deal to generate $10m is hype should take another look. Think of what the participation would have to be to attain this number. Interested call ins have topped 10,000 so far. If only 5,000 schools participate (less than 5%) and they only average 500 MusicCards (don't count the PhotoCard) with TSIG receiving $4.25/Card, TSIG gets $10,625,000. Now add in the PhotoCard, film sales and development, and CD sales less approx $1m in expenses. Now do the same thing for the Music Depts, except the expenses are already done, adding to the sales totals. I think he is being ultra conservative--(Is that hyping too?)--. Now lets try the other large contract that could challenge Lifetime for returns. The 4-H clubs will all receive a mailing the end of this month. It won't be as extensive as the one the schools got so won't cost as much. Then the organization's monthly news letter will carry TSIG's Card product as a featured article every month. My thought is, with the smaller individual clubs' memberships being more tightly knit, the emphasis of a fund raising drive would be more intense giving higher returns. Support costs by TSIG for a distributorship network is minimal as you must have forgotten. These are individual franchise agreements. These are independent businessmen that support their businesses from what they make on sales. Maybe if you had taken the time to talk to them you would have found out. As to the off season, what is that and when will it be? Think of the other things the company has going on or due to go on. TEMPO works all year round. TSIG has an agreement to have an ECD in every CD they put out. Over 100m are projected for the next year and TSIG gets a dime each. Tempo has additional projects they are working on. The NMF has additional projects to possibly bring to the table. Babe Ruth has their next big drive coming in Jan. The new partnership, Signature, Nettaxi, HydrogenMedia, and others will not be seasonal when taken as a package. Also I believe there will be additional contracts coming to expand on the year round impact of TSIG. Just because TSIG doesn't advertise doesn't mean the word won't get out. There should be enough outside attention gathering events happening to garner eyes and sales. The internet exposure is growing. The sales force is growing as the events take place and the fund raising members hit the sales road. I wouldn't be surprised if there weren't even the possibilities of free print and video exposure coming in the future along with additional internet exposure. Now if you think my being proactive on this stock is hyping then so be it. There are enough giving their negative spins to more than compensate for little ole me. If you think I'm being used because I happen to pursue what this company is doing and can do and then say what I think I determine and hear, then so be it. If I found the same information and determinations and didn't report it, what label would I have then? Where is the win part for me as I try and determine where the line should be and others try and move it in both directions? That is why I keep saying for others to try and confirm what is written. I happen to be interested in what is going on and am willing to share my findings and thoughts as I felt it was the right thing to do. Obviously there are a number of others that feel differently. The others can do what they want. They have the same avenues of approach available to them I have. I find it amusing that I am the one that gets titled as hyping when placing possible good news on this forum yet those casting the names do not want the bashing label attached to them even though they have continued to bring every negative they can find or make up. Oddly most of those with the negative spin don't even know what this company does or how it will do it making some of their reasoning laughable. I had given you the benefit of the doubt with the continual updating of what "will" happen with this stock even after the turning point appeared to be reached. I can't give that formality to your continuing analysis of what "will" happen with the business or marketing plan since you obviously don't have the ammunition to analyze this company.

To: Zeev Hed who wrote (33343)	8/8/1999 2:13:00 PM
From: Suzanne Newsome	Read Replies (1) \| Respond to of 44908

Zeev, I'm not certain I can add anything to Bob's comments but I'll try. Let's pretend that I am a basketball supplier, and you own a chain of sporting goods stores. I have a warehouse full of basketballs, which are unique in that they are guaranteed to go in the basket, and you are unable to find a comparable product. You and I agree to sell one basketball for $10 each, and we split the proceeds $5/$5. Would it be fair at this point in the example to say that revenue is $10 and profit is $5 if we assumed there were no additional costs? Thus my overhead is 50%. But I don't have to buy land, build a store, hire employees, and acquire other inventory. That is what giving up $5 of the sales price purchases for me. My TSIG revenue projections worked with the $5 as "revenue" which is a little misleading. If you want to assume 30% "working capital" is necessary (which I still don't believe is true for an Internet storefront), then use the gross sales price of $10 and consider TSIG receives some value for the $5 of revenue it gives up. Regards, Suzanne