Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : ITURF Inc. ( NASDAQ:TURF ) -- Ignore unavailable to you. Want to Upgrade?

To: Big Dog who wrote (558)	10/28/1999 10:43:00 AM
From: Big Dog	Read Replies (1) \| Respond to of 614

iTurf Gains 300,000 Newsletter Subscriptions in First Six Weeks of Premier Provider Agreement with MSN Hotmail iTurf Offers Newsletter Subscriptions in Teens/Young Adult Category NEW YORK--(BUSINESS WIRE)--Oct. 28, 1999-- iTurf Inc. (NASDAQ: TURF - news), a network provider of leading Internet sites for Generation Y, announced today preliminary results of the company's advertising agreement with MSN's Hotmail WebCourier service. This recent agreement positions iTurf as the premier provider within MSN Hotmail's Teens/Young Adult category. Under the terms of the agreement, new and existing MSN Hotmail customers can subscribe to iTurf's newsletter through MSN Hotmail WebCourier service. The iTurf newsletter contains a combination of unique editorial content as well as content and commerce offerings culled from the award-winning Web sites in the iTurf network including gURL.com, OnTap.com, dELiAs.com, droog.com, discountdomain.com and TSISoccer.com. Customers who sign up for the free newsletter are introduced to the iTurf network of sites through content and e-commerce offerings. They are also offered the opportunity to pre-register for the network's flagship site, iTurf.com, scheduled for launch in January 2000. The agreement with MSN Hotmail is the first branded marketing initiative for iTurf leading up to the network launch. ''Our agreement with MSN Hotmail provides an excellent platform to introduce the network concept and our brand to 20 million of our target consumers,'' said Stephen Kahn, President and Chief Executive Officer of iTurf. ''We believe the newsletter will prove to be a highly effective marketing tool.'' Kahn also commented on future marketing efforts for the newsletter and iTurf, saying, ''The great thing about these initial results is that we're still in a soft launch phase.'' iTurf plans to leverage the agreement with WebCourier and increase its advertising revenue stream by selling advertising and sponsorship opportunities in the newsletter, according to Paul Mladineo, iTurf's vice president of business development. iTurf Inc. is a leading network provider of online destinations focused on consumers between the ages of 10 and 24. Through its network of websites, iTurf provides a complete offering of community, content and commerce services which include: interactive magazines, proprietary content, chat rooms, posting boards, personal homepages, e-mail, and online shopping. The iTurf network of websites includes OnTap.com, gURL.com, dELiAs.com, discountdomain.com, droog.com, TSISoccer.com, contentsonline.com, dotdotsash.com and StorybookHeirlooms.com. iTurf is a subsidiary of dELiA*s Inc. (Nasdaq:DLIA - news).