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To: ld5030 who wrote (16702)	11/4/1999 11:51:00 PM
From: Solid	Read Replies (1) \| Respond to of 29970

OT- My final chapter. Lethal dose 50/30. Upbeat handle.<g> I respect it and you, discussions are cool, but >but you place too much faith in science.< How do you know? That is a very pretentious statement. Who are you conversing with? My original comments were regarding the decreasing return on online ads vs. other media at this point in the evolution of the net. The entire neurology text was merely to place a factual foundation to my point that real time streaming imagery has more impact on the senses then a slow moving banner or stationary ad. The NYTimes story that followed was proof of my point. No bias toward or against science or religion, or whether we are more or less this or that. This is totally your inference based upon your bias and perceptions. Consider this truth, projection makes perception. >Those cute Budweiser frogs become increasingly annoying with airplay. Their jokes are staler than my own.< How does this relate to my post? But... Why do you think the Bud guys buy those million dollar multi-second ads for the Super Bowl, because they are 'hoping ' their ads will work? I doubt it. They test and retest then run the ones that work. When they get old and tired they retire them. That's why they now have the beaver ads. >But to truly answer the question "Why?" is a question for Metaphysics and not Physics.< Who cares? Science is not my God, though I have respect for what it stands for. It is merely the culmination of meticulous physical observation, testing and refinement of repeatable ways to secure consistent outcomes. The beauty of it is modern life, as we know it, with all of its technological marvels in medicine and everywhere else. The dark side of it is modern life, as we know it, with all of its technological marvels in medicine and everywhere else. Ever hear the old blessing, 'may you live in interesting times.' Ever hear the old curse, 'may you live in interesting times.' Wisdom: interesting times give you more to work with to help you extricate yourself from attachment. But...there is more around you to ensnare and captivate your awareness so it is easier to get lost within your ego identifications. My point was that ads based upon understanding how the brain processes information is very valuable, to the right people. This is not to say I agree with how they use or exploit this knowledge. I'm only the messenger here. It appears you have a hard time with reference to people in terms that make them appear understandable and predictable through scientific analysis. Remember I was stating brain anatomy and physiology. This is vastly different from the workings of the mind. And even more so from the deep oceans of self and identity. Of course we are much more then meets the eye, or the microscope. >You are right that a good ad catches and keeps our attention,< Now you have it! The only point I was covering in my post. >but human beings are complex, ever changing targets that are not so easily manipulated.< Right, but your point not mine. Your button, not mine. >Consumers in their hearts really want to buy things and sellers want to sell things. If you let the online consumer configure their environment, shopping and all, you might bring buyer and seller together in a more efficient manner. How about a button that lets you choose which banner ads you want? I'm never going to change my online broker, so why is Datek wasting their time on me? I want ads for the stuff I buy: snow shoes, string cheese, miniature toy soldiers, motor homes, etc. I should be able to pick this.< Now you are onto something of substance. Refine it and run with it. >This, I believe, is called Hume's Razor.< Hume was a philosopher. I'm not talking philosophy. I stopped that a while ago when I answered this question to my satisfaction. Which came first the chicken or the egg? The idea for them both. Try this one- Ockham's razor: The principle gives precedence to simplicity; of two competing theories, the simplest explanation of an entity is to be preferred. Watch the movie Contact not only a great film but they discuss this principle and cover many of the bases you are alluding to. I'm ready to let this go. All the best.

To: ld5030 who wrote (16702)	11/5/1999 12:53:00 PM
From: Elsewhere	Read Replies (1) \| Respond to of 29970

Online advertising: today I saw the term "distributed selling" in a Wall Street Journal article. Old wine, new bottle: suddenly Excite could be about distribution, too. The Wall Street Journal Interactive Edition November 4, 1999 Firm sees net-ad spending rising, but expects it will change focus By Jeanette Borzo AMSTERDAM -- Spending on online advertising in Europe and elsewhere will sharply increase over the next five years, but buyers tired of the "banner ad" model will increasingly demand proof of ads' effectiveness. That's the prediction that Cambridge, Mass., market-research firm Forrester Research Inc. made this week at its European Marketing & New Media Forum. In Forrester's view, advertisers are tiring of pouring money into advertising that simply puts their company name in front of Internet users without creating real business leads. To address their concerns, advertising schemes will begin to elicit more active participation from consumers -- a trend that Forrester calls "distributed selling." (...) interactive.wsj.com Another article discusses Armstrong's cable bet: Armstrong pays $110 billion in effort to transform AT&T By Rebecca Blumenstein and Joann S. Lublin interactive.wsj.com