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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: 5dave22 who wrote (98428)	3/14/2000 4:17:00 PM
From: Jim McMannis	Read Replies (1) \| Respond to of 1570103

RE:"No one was interested in my question regarding general consumer advertising." This is not true. Unfortunately, AMD doesn't yet have the bucks to pull an Intel piggyback campaign yet. To this date, AMDs TV ad campaign consists on a commercial where a fat guy gets run over buy a train because his Pentium based computer isn't fast enough compared to an Athlon. This ad was agressively played during football game broadcasts last Q and this quarter. Unfortunately, the ad was so fast that it was hard to get the gist of the theme. AMD definitely needs to get better advertising. Intel has been able to counter some of the Athlon strengths with better ads and FUD benchmarks. Even perpetuating the idea that suddenly "speed doesn't matter anymore"...of course following Intels loss of the Mhz lead and inability to yield high speed Floppermines in any quantity. Gateway ads featuring AMD Athlon chips have been more of a boon for AMD...and continue to be. Overclocker and Gamer bbs` continue so be a great source of exposure for AMD Athlon. But to answer your request...yes, AMD has always fallen down in the PR/advertisement category...they are doing something but no where near enough...or clever enough... Jim

To: 5dave22 who wrote (98428)	3/14/2000 5:37:00 PM
From: Petz	Read Replies (1) \| Respond to of 1570103

Dave, where do you live? In San Diego, there's a LOT of Athlon advertising from small stores, a middling amount from Best Buy and very little from CompUSA and the office stores. Athlon ads from the big guys were much more prevalent one to two months ago. I think AMD should have a advertisement reimbursement program like Intel. Do they? In fact, they should reimburse double if there is more Athlon space than PeeWeeIII space in a circular or ad. Although CompUSA, Fry's, Office Depot and Staples don't advertise Athlon much, almost every store has AMD in higher speed grades than Intel's offerings. Petz