To: Boplicity who wrote (71011 ) 4/21/2000 2:35:00 AM From: Sully- Read Replies (1) | Respond to of 152472
NTT Docomo may curb i-mode sales By Yvonne Chang, Reuters 19 April 2000 Japanese cellular phone carrier NTT Docomo may limit sales of its popular i-mode Internet mobile phone service because the service is getting so popular its creating capacity problems, the company said on Wednesday. Yet any negative impact on the company's earnings and share price is likely to be shortlived as capacity restraints were expected and technology is being developed to overcome the problem, analysts said. Docomo has suffered 16 disruptions to its fast-growing Internet service since it was launched last year, casting doubt over its ability to accommodate the estimated 10 million i-mode subscribers expected by year-end. Docomo has seen spectacular sales of its i-mode telephones, surpassing a goal of five million subscribers by the end of March and making it Japan's biggest Internet access platform. I-mode users can exchange e-mail, do on-line banking and navigate more than 7,000 Internet sites that have been set up for the i-mode service. "We are considering various measures to address the service disruption problems we have been experiencing...and restraining sales of i-mode is one option," a spokesman for NTT Docomo said. The spokesman said one of several options was to not allow current NTT Docomo mobile phone users to switch to i-mode handsets as a temporary measure. About half of 170,000 Docomo customers who apply for the i-mode service every week are users who switch to i-mode from older phone models, according to Nihon Keizai newspaper. The newspaper, in its Wednesday evening edition, said Docomo will continue to accept first-time mobile phone users who wish to subscribe to i-mode but suspend advertising its i-mode service for an indefinite period of time. Docomo was also looking into ways to strengthen its infrastructure, such as building more servers and updating its software, the company spokesman said. The news came after the Tokyo stock market closed. Docomo shares closed up 90,000 yen or 2.49 percent at 3,700,000 yen ($35,360).Major telecom firms are preparing to offer in spring of 2001 next-generation, high-speed mobile phone service capable of transmitting video available through the Internet. Docomo had hoped to shift its subscribers to the new service but capacity problems hit Docomo earlier than anticipated because of the explosive demand for the i-mode service, said Yasumasa Goda, analyst at Merrill Lynch. "In a way, you can say it's a luxurious headache for Docomo," said Goda. The Japanese government plans to issue only three licences for the new service, which includes a global roaming function. Long-distance and cell phone carrier Japan Telecom Co Ltd said on Wednesday its nine mobile phone companies have applied for the licence. NTT Docomo also has applied. The remaining competitor, DDI Corp , which will merge with leading international telecom operator KDD Corp and IDO Corp, a cell phone unit of Toyota Motor Corp in October, is also expected to apply for the licence soon. totaltele.com