To: Gregg Powers who wrote (15822 ) 8/19/2000 9:47:45 AM From: rf_hombre Respond to of 29987 Mr. Powers, Thanks so much for your August 16 Perspective post. I found your comparison of Globalstar’s launch to that of Airtouch’s in Los Angeles in 1996 to be particularly insightful. Another part that resonated with me was your synthesis of the three relevant questions investment questions, namely “(1) does the system work, (2) will the company run out money prior to implementation of the marketing plan and (3) what is the true demand equation.” I agree with your conclusions regarding (1) and (2) but am somewhat less sanguine about your treatment of (3) and would like to nuance a bit my position on the matter. You stated:"While there are distribution challenges, i.e. Globalstar customers, at least in the U.S. do not by-and-large wander into a local cellular phone store and buy a phone, these issues are being addressed on a market-by-market basis. This having been said, some vertical markets will adopt the technology more rapidly than others." I think that the points of sale methodology alone will not be successful. In actual fact, having numerous points of sale will be valuable but only when G* becomes more mainstream and enters the general public product space. By its very nature, selling G* service requires a very focused approach. I indicated in the following post one possible “push methodology” for Globalstar USA that, in simple terms, consists in targeting existing Airtouch customers at the periphery of the operator’s footprint.Message 14136019 Secondly in reference to “It is reasonable to presume that those living in urban/suburban areas of the industrialised world won’t substitute a satellite phone for their accessible, reliable and smaller cellular phones. So what?” Having been a “network doctor” for six years, I can say that many of my patients have suffered from debilitating conditions of under dimensioned and poorly planned and optimised networks. This is hardly the fault of these adolescent networks that have faced phenomenal subscriber growth and the associated ills of rapid success such as low employee retention rates. The point is that in many urban areas of the world, cellular service is not reliable both in terms of dropped calls and availability, or interference and congestion in cellular-speak. Furthermore, there is currently no terrestrial cellular operator that can handle bursts of traffic, like those seen during vehicular traffic jams, conventions or football games or even during transient busy hour conditions. In this case then why not use the Globalstar constellation as the ultimate capacity umbrella cell ? Just as the subscriber can switch to satellite mode when there is a coverage hole, he can just as well switch to satellite mode when there is a capacity sink. Perhaps more so than for the coverage case, this transition to a higher capacity layer would be best if it were transparent to the user in the capacity limited scenario. (refer to siliconinvestor.com I sent the previous post to IR but received nothing more than a cursory response. I continue to believe that there are tremendous synergies between terrestrial operators and Globalstar Service to provide mass market in-fill coverage to terrestrial cellular providers, therefore I am uneasy with Globalstar’s efforts to focus predominantly on the vertical markets. Instead, cellular infrastructure providers can focus capital expenditures, operation and maintenance efforts in the urban cores, where they make the most out of their investment dollar, while they can outsource the outlying area coverage requirement to the Globalstar SP’s. The economies of scale involved will become even more obvious as the UMTS rollouts begin. Regards, rf_hombre