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To: Rob Young who wrote (135360)	5/17/2001 12:16:22 PM
From: Tenchusatsu	Read Replies (2) \| Respond to of 186894

Rob, please tell us how EV7 is right on schedule. Itanium may be the mother of all slipped schedules, but it and its follow-on McKinley will still be here before EV7. Tenchusatsu

To: Rob Young who wrote (135360)	5/18/2001 5:33:06 AM
From: Amy J	Read Replies (1) \| Respond to of 186894

Rob, RE: "can massage something that is about 6 months out...but when lines grow longer than that you are in trouble." --------------- Excellent point. The general rule of thumb is: pre-announcements can't exceed a quarter or two, otherwise they turn into PR poison. A marketer has to supply substantially new news every month to quarter on a product if any news is supplied, otherwise, it turns into poison. Better to keep quiet than have a poisonous pre-launch. RE: "Now that Itanium is set to ship? , (Pleeze ... where is the crew?)" I don't think there should be any crew (i.e. PR) until an OS is ready. RE: "Every year it launches and re-launches the Itanic but even if it does manage to re-launch it yet again in Q2, without OS support it won't even get far enough to hit the iceberg." Excellent point, and is exactly why they should not do any PR until an OS is solidly available. Regards, Amy J