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Technology Stocks : Advanced Micro Devices - Moderated (AMD) -- Ignore unavailable to you. Want to Upgrade?

To: Dan3 who wrote (48408)	7/19/2001 4:38:12 PM
From: survivin	Read Replies (3) \| Respond to of 275872

Who would want to buy a 1.7GHZ (10.2GHZ ops) P4 when they could get a 10.8GHZ ops Athlon 4 for no additional cost? Interesting idea. Operations per second can easily sound more important that clockspeed if marketed effectively. Maybe AMD and apple can lead the push jointly. Apple sure needs it. Jerry and Steve Jobs, now there's a match made in _______. Any ideas what a G4 would get by your measure? survivin

To: Dan3 who wrote (48408)	7/19/2001 5:24:43 PM
From: peter_luc	Read Replies (3) \| Respond to of 275872

Dan3, what a great idea! Obviously, AMD has to take some drastic measures - otherwise they will go under regarding the forthcoming P4 price moves. I see only two possibilities: To release the desktop Palomino with substantially higher clock rates than originally planned (which seems almost impossible to do) or to start a highly efficient marketing machinery which makes clear to everybody that a Palomino 1500 is equivalent to a Pentium 4 2000. In this context, I like your proposal very much. Instead of playing Intel's MHz game, which AMD will loose inevitably, AMD has to play a different game - the game of names. And there is an excellent precedence for it (no, I won't talk about Cyrix...): PC 1600 and PC 2100 DDR DRAM! We all remember that Rambus started the marketing machinery by calling its RAM "RDRAM 800" (although it effectively corresponds only to PC 200). Now, "PC 266 DDR" would sound hopelessly behind "RDRAM 800", yet "PC 2100" sounds largely superior. AMD has to do something similar with the Palomino. Now, with the Pally desktop introduction, there is the LAST AND ONLY CHANCE (!!) to do it. AMD must not try to play the foolish MHz game dictated by Intel - it would be their end. Without such a drastic move, even the Hammer will probably fall behind in MHz and will therefore be an inferior chip in the eyes of the general public - no matter how much superior it might be effectively. So AMD should make this move NOW. When they will introduce the Hammer next year they can just follow their way. In the beginning, their might be a loud outcry by Intel. Maybe even the big newspapers would report about it. But that outcry would make it perfectly clear to the general public that there is something wrong with the P4 performance. In the end, a large outcry by Intel would be the best marketing effect AMD could ever get. In my eyes, your proposal, Dan, or a similar solution would turn the present loose-loose situation for AMD into a win-win situation. And this PR effort would be ridiculously cheap. Just change the names and make it clear what is really going on. I just want to underline that such a move would have nothing to do with lying. it would JUST REFLECT THE REALITY. Fact is that Athlons are more powerful than P4s at a given clockspeed. So there is no "moral obstacle" against a new naming scheme which is indeed more precise for the customer than the current one. Peter

To: Dan3 who wrote (48408)	7/19/2001 6:00:43 PM
From: kapkan4u	Read Replies (3) \| Respond to of 275872

We all know that just because a chip is capable of n operations per clock, it almost never executes n operations in one clock. P4 has fake MHz, no question about it. AMD needs to explain it to the public. But the way to do it is to explain that not all of the P4's pipeline is running at advertised MHz. I think there is a good chance that P4 has three (not two) clock domains and that P4's decoder is running at half the speed. That makes a 1.5GHz P4 a 750MH/1.5GHz CPU. If Intel is hiding this fact they are perpetrating fraud and false advertising. Kap

To: Dan3 who wrote (48408)	7/19/2001 6:46:02 PM
From: Scumbria	Read Replies (1) \| Respond to of 275872

Dan, I've been saying for months that Athlon needs a PR rating. Intel is strangling pricing at Athlon clock frequencies, and AMD is throwing money away because they are selling on a MHz basis.